Blog Archives

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One of our favorite – and most wide-ranging – sessions returns with “Ask Larry Anything!” Presented by Larry Jordan, this is a free-form conversation based on questions submitted by viewers. In this short video, Larry talks about Mac obsolescence and whether the new Apple silicon computers make older systems obsolete.

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In these troubled times, it is easy to get depressed. Let us not forget that our job is to bring great stories to the world. And that transcends technology.

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Audio Design Desk is an amazing program. It creates sound environments faster and easier than anything I’ve ever seen. Now they’ve extended it with Media Bridge connecting ADD with sound effects libraries across the web. Learn more!

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Machine learning is a fact of life in video editing today, though its impact is often a two-edged sword. In this guest post, Jourdan Aldredge looks at Adobe Sensei, Adobe’s AI tool for video editors.

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At WWDC 2022, Apple introduced their latest iteration of Apple silicon: the M2. Based on information released by Apple during the event, the M2 is, on average, 10-15% faster than the M1. Note: That’s not a knock on the M2, …

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Last week, Apple reassured editors it remained committed to Final Cut. But were they firing up development or simply being nice? This article is an effort to spark a discussion between Final Cut editors on what features they want to see and how important those features are. I encourage you to add your suggestions and comments.

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Growing a freelance business takes time and effort. Here are some tips, from freelance writer Mary Cardoza, on how to grow a start-up freelance business.

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Apple responds to Final Cut Pro editors’ petition to refocus and intensity marketing and development on Final Cut Pro.

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There seems to be a problem between Time Machine, Final Cut Pro and external RAIDs. Learn more.

Recently, the folks at ViewSonic contacted me about what they see as the top trends in 2022 for visual displays and monitors. I was intrigued by their list and emailed Jeff Volpe, President of ViewSonic Americas, to learn more. Larry: Jeff, …

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Adobe updated Premiere Pro and After Effects with a flock of new features, but the headline feature is the integration of Frame.io. Here are the details on all the updates.

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If you have a crashed hard disk and need to recover images, Stellar Photo Recovery may be worth considering. But if you have specific images that used to open, but don’t open now, Stellar Photo Recovery didn’t work for me. It may work for you.

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Remote Access allows one computer to control another. If you need it, great. If not, its a security risk. Here’s how to turn it off.

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A guest post on creativity, written by Nicole Garrison, with screenwriting tips from professional screenwriters.

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Watching world events reminds us that we are seeing the power of video play out in the real world to effect change.

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The New Mac Studio computer is stunning. But, is it for you? Here’s what you need to know to configure it for video editing – yet save money at the same time.

Last week, Axle ai released a new cloud-based video editor call axledit. This is a browser-based video editor with integrated collaboration, search, and publishing features that’s hooked into axle ai for media management. Here are the details.

While every project is different, most of us work in corporate or client-based video. As you start a new project, what topics are key to discuss with a client before pre-production starts?

Humility, authenticity and a demand for meaningful living is what people want and Think Film Impact Production is leveraging the power of media to effect social change.

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The process of wrapping up any Final Cut Pro project is fairly simple, especially if you think about where to store media and project elements before you start editing. Here are four options on what to do when an editing project ends.

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“Ask Larry Anything,” is a free-form conversation about questions related to media production and editing. In this short excerpt, Larry Jordan suggests several ideas that media creators and editors can use to find new clients and grow their business.

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Here’s the advice I wish I had when starting my career. Regardless of your role in creating media – actor, producer, director, or editor – these tips will help you decrease your stress and improve your career.

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COVID 19 has decimated the trade show industry. Yet, as an industry, we still need trade shows. What’s the future hold? Here’s an interesting experiment in the future of trade shows. It’s an idea, not a product and it needs your comments.

The G-DRIVE ArmorATD is a solid value for a reasonably-rugged, medium-capacity, portable hard drive. It isn’t the fastest, it isn’t the most rugged, but it is made by a reliable company that should meet the needs of anyone needing portable storage.

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NAB announced the winners of their third annual “Product of the Year” awards, this time for 2021. The awards recognize significant and promising new products and technologies. Here’s the list.

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When you need to get the best streaming video possible – for Mac or Windows, live or recorded – here is the gear you need, links to find it and instructions on how to get it all to work.

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Apple released new MacBook Pro laptops featuring high-performance Apple silicon chips. Given all the options, here are Larry Jordan’s recommendations for the best system for your budget.

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The latest version of LTO – generation 9 – is now available. Storing 18 TB / tape, and archiving faster than generation 8, here’s a quick overview of the new version of archiving technology.

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By default, YouTube takes down any video that uses music challenged for copyright infringement. The problem is that many of those charges are fake. Even when filmmakers purchase the correct music rights, YouTube makes it very, very difficult to overcome a copyright objection. Anthony Fleming has a first-hand report.

October is Cybersecurity Awareness Month. While VPNs are used extensively, they may not be as secure as you think. DH2i has something better.

An overview of opportunities for financing film marketing budgets, provided by Freelance Video Collective.

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Seagate and Axle.ai partner to provide “Smarter Media” – edge-to-cloud mass storage with a media asset management front end. This new service, named “Lyve” is designed to provide cost effective smart media solutions for real world applications.

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New Pfieffer Report testing confirms Adobe software, running natively on M1 Macs, is far, FAR faster than the same software running on Intel Macs. Speeds are almost double. Read the details here.

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Atomos today announced the big brother to their 5″ Shinobi camera monitor: the Shinobi 7. Available in June for $699, here are the details – and a link.

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Business for media professionals seems to be coming out of the pandemic – but stresses such as lower budgets and insufficient work are significant obstacles for many. Here are the results of my survey, taken May, 2021.

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Any M1 system is impressive, when measured in performance. What these new 24″ iMacs lack, though, is more ports, more RAM and access to 10 Gb Ethernet. These first M1 iMac systems are targeted at consumers and general computer users. While they can be used for video editing – even serious video editing – be sure you can work with their limitations before ordering a system.

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Maxon announces new versions of Cinema 4D, Redshift for Mac and Moves by Maxon. They also premiere a new corporate logo.

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Simon Says, an AI transcription and video assembly platform for video professionals, just released a workflow extension panel for Adobe Premiere Pro. While Simon Says has supported web-based transcription for several years, the news here is the Premiere extension. This …

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When it comes to updating the operating system on my main production Mac, I’m a laggard. This is by intent. Still, I finally decided it was time to upgrade. Here’s what I learned in the process.

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This week, Signiant announced that it had acquired Lesspain Software, best known for it’s media asset management software “Kyno.” To learn more, I sent questions to Margaret Craig, CEO of Signiant. Here is our interview.

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Most of us have heard of Apple’s transition from Intel CPUs to its own Apple silicon. But these new systems upend the established rules for how to configure a computer system for media editing. Here’s what you need to know about the new M1 SoC from Apple.

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Every editor has their own list of features that they’d like Apple to implement. I’m no different. Over the years, I’ve been struck by five imponderable missing features in Final Cut that, try as I might, I can’t get Apple to explain why they don’t exist. Here’s my list.

“Should you upgrade?” is the wrong question. Here is a better answer on when to upgrade to Big Sur – along with links to help your transition go smoothly.

Apple’s new M1 SoC chips launched to incredible reviews – but the best is still to come, especially for media creators. Read Larry Jordan’s thoughts on this new technology.

OWC releases a new 4-port Thunderbolt 3 dock that provides more Thunderbolt ports to any Mac with Thunderbolt 3 and running Big Sur. This is actually a big deal. Here are my thoughts.

I first saw these 10 inspirational filmmaking tips from Spike Lee posted to LinkedIn.com. I don’t know who compiled them, but I thought they were deeply insightful. and worth sharing with you.

Media professionals should wait on upgrading any mission-critical systems to Big Sur until there’s time for developers to test and upgrade their software.

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Thunderbolt 4 is already on the market – and it isn’t what you expect. What does it mean for Mac and PC users? Is our Thunderbolt 3 gear out-of-date? Larry Jordan interviews Larry O’Connor, Founder/CEO of OWC, a leading Thunderbolt manufacturer, to learn more.

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Easy to connect, easy to use and extremely well-built. The OWC Thunderbolt 3 10G Ethernet Adapter works exactly as you would expect. And what higher praise is there?

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The Mercury Pro LTO tape system is a well-constructed, high-speed and easy to use tape archive system for media creators. Bundled with myLTO software, it can get new users archiving quickly, yet fully support more demanding archive applications.

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