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Apple quietly announced a ground-breaking feature: the ability to refocus video during editing in Final Cut Pro. Coming soon from an iPhone 13 Pro. Learn more.

With the launch of the new “Camera to Cloud” service from Frame.io, the world of production is about to change. Frame has shown us the beginning of a new world of remote work and collaboration. But, like all change driven by technology, there will be fallout.

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My wife has a saying: “The perfect is the enemy of the good.” Nowhere is that more true than in technology; and the pursuit of perfection is driving us all nuts – especially in our search for that “perfect” system. Here are some thoughts that can help, regardless of the software you use.

Larry Jordan releases his tenth book: “Techniques of Visual Persusion.” This press release describes more about it.

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Should we replace the terms “off-line” and “on-line” editor with “story-line” editor? There are compelling reasons to do exactly that.

macOS Catalina provides a wide variety of benefits, but media creators should be wary of updating to the new OS too soon, as Larry Jordan explains.

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Here’s a summary of pro video news from Apple’s WWDC 2019 keynote this morning.

For many years, I’ve suffered from a deep internal conflict – I want to find all my media but I don’t want to do any work to find it. This has led me on a long, strange journey exploring a …

Apple announced it is discontinuing support for key legacy codecs in the next version of the macOS. This is a VERY BIG DEAL – here’s what you need to know. This article has been updated MULTIPLE times since its first release with info from Adobe, Apple, Avid, and Blackmagic Design.

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You are filled with boundless creativity, with a toolkit filled with the latest software to create movie magic. Then, the real world intervenes. Clayton Moore and I were chatting via email this week about client problems that can kill a …

I’ve discovered, in working in the media industry, that there are a number of relationships that impact the work we do and results we create. Two of these are triangles, the third is a balance-beam. I first wrote this in …

Thoughts on how to define what a “story” is and what makes it compelling to an audience.

One of my teaching assistants hopes to become a filmmaker after he graduates. Here are some of my thoughts on how to get a career started on the right foot. (Includes interview with award-winning director, Mark Toia.)

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[ Updated 7/6/2018 to correct some typos and add links to the interview between Mike Horton and Randy Ubillos. ] “A single grain of rice can tip the scale. One man may be the difference between victory and defeat.” This …

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You may have heard of the new support for external Graphics Processing Units (eGPUs) in the 10.13.4 update to the High Sierra version of macOS. What these promise to do is provide much faster image processing by transferring calculations from …

I get lots of emails asking for advice buying “the best” computer. But you’ll need to connect it to a high-performance, high-capacity storage system to make the most of your media. Storage, more than any other component, will determine our success in editing the media of the future.

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A discussion on when is the best time to upgrade. The answer is: “It depends…”

A look back at key trends and events in the media creation industry during 2017.

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The new Apple File System (APFS) was released as part of macOS 10.13. It does great things if you have an all-Flash drive. But it should be avoided if you have spinning media or Fusion drives. Here’s what you need to know now.

As we move into larger video formats, VR and HDR, our storage becomes even more critical than our computer. This explains what you need to know to edit video successfully.

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At what point do we need to care about whether an image is real or not?

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Creativity is all about trade-offs, but that isn’t always bad. There are two “magic” triangles that I find very useful when describing creative work. One has been around for a long time, while the other I invented; I think.

Advice that I shared with a young filmmaker trying to decide how to pursue a film directing career.

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A tribute to a legendary video editing system – Apple Final Cut Pro 7 – as Apple is ending all support for it in High Sierra.

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How will video editors survive in an era when everyone owns video editing software? The answer is not in the tools we use, but in what we do with them; as Larry Jordan explains in this commentary.

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Lesspain Software updates Kyno to version 1.3. Here are the details on the new version.

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A new world of automated audio and video editing will soon be upon us. Here’s what you must know and do to survive as these tectonic shifts permanently alter our industry.

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Adobe fixes critical bug in Adobe Premiere Pro CC, urges immediate update. Here are the details.

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A summary of key announcements from Apple at the WWDC 2017 conference today that are of interest to media creators and professionals. Some very exciting stuff!

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An overview of what’s involved in having multiple audio or video editors share storage across a network. It is totally do-able, but you need to know what questions to ask and how the system works, as we explain here.

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An in-depth reflection on current storage technology: what works, what doesn’t and companies you need to watch; including links. Covers storage, backups, archiving, Cloud, and hybrid technology.

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Larry Jordan’s thoughts on the highlights and trends from the 2017 NAB Show.

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Thoughts on key trends during 2016 in business, distribution, hardware and software; from the point of view of video editing and production.

An update on HDR technology featuring comments from award-winning Technicolor colorist, Tim Vincent.

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axle Starter is an inexpensive way to start organizing your media. Here’s a quick write up to learn more.

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A discussion with the development team behind Adobe Audition about the future of the application.

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Color correction allows you to make problem images look great. In this short video tutorial, Larry Jordan shows how to color correct a shot where the skin tones are too orange using Final Cut Pro X.

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Color correction allows you to make problem images look great. In this short video tutorial, Larry Jordan shows how to color correct a portion of an image using Shape Masks in Final Cut Pro X.

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The Audio Track Mixer in Premiere allows us to control our sound in some very sophisticated ways. One of which uses Sends and Buses. This illustrated tutorial explains what audio buses are and how to use them.

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Video scopes are indispensable when making final decisions on how to fix problems or grade a scene. This article shows how to configure them in Final Cut Pro X.

A summary of a panel discussion with part of the editorial team of “Deadpool” and how they edited the film using Adobe Premiere Pro CC.

A discussion between professional film editors about what you need to know once you land an editing job.

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Though masquerading as a humble 27-inch iMac, Apple unleashed a monster this week: a new 5K iMac. Named the “iMac with Retina 5K Display,” it delivers 67% more pixels than a 4K display: 5,120 pixels across and 2,880 pixels high; …

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… and Motion and Compressor Apple today updated all three of their professional video applications: Final Cut Pro Motion Compressor These updates fix significant bugs, but did not add any new features. FINAL CUT PRO X (v.10.1.3) Here’s what’s new: …

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An in-depth analysis comparing Final Cut Pro 7 with Final Cut Pro X.

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An explanation of Apple’s new ProRes 4444 XQ codec, which also includes an explanation of Rec. 2020 and how 4444 XQ is better for color and effects works.

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Adobe today updated all their Creative Cloud applications. This article details what’s changed in their audio and video applications.

Today, Apple updated Final Cut Pro X to version 10.1 — probably the most significant update since Final Cut’s initial release. (In case you are wondering, my vote for second most significant update is version 10.0.3.) This new version sports …

A detailed description of media management in the new Final Cut Pro X 10.1.

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An overview of the recent 7.1 update of Adobe’s Creative Cloud video applications.

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