The Time Has Come to Say Goodbye – for a while…

I began my company almost fifteen years ago to support myself as an Apple trainer. Over the years it grew to become what it is today – a staff of ten, creating news, information and training for a worldwide audience. We’ve produced hundreds of hours of audio and video programming, along with thousands of tutorials – releasing new material every week.

What we have accomplished is amazing – but, I’m exhausted. Also, while our new state-of-the-art production studio allowed me to create programs and training that I would never have been able to create otherwise, it became a “Bridge Too Far” in that it never generated the revenue we needed to support it. I can no longer afford to keep it.

I love our industry – I’ve been working in media and technology for almost 50 years, starting in high school. I can’t imagine working anywhere else. But our industry is changing and I need some time to step back and see where it’s headed. I can’t do that running a company that’s creating so much original content every week. The deadlines are too tight. My team and I are running so quickly amidst the trees that we aren’t able to see the larger forest.

So, the time has come for me to move in a different direction; though I am not yet sure what that direction is.

For the next few weeks, we will continue doing weekly webinars, all our websites will continue to work, new material will be added every week into our Video Training Library and there will be a new Digital Production Buzz every Thursday.

However, changes are coming. My last newsletter will be Feb. 29 (cool that it ends on Leap Year’s Day). Our last live Wednesday Webinar will be Wednesday, March 2. The Buzz will continue for the next few weeks, but we’ll make a decision in March on how and whether to continue the show.

If you are a member of our Video Training Library, ALL our training remains online with new titles added for the next month. Later today, all current members will get an email from Debbie describing how our service will evolve going forward.

I will be keeping all my currently scheduled speaking and training commitments – like BVE, corporate training, user group training and such scheduled from now till May. I may be moving on, but I’m not dead.

This also means that, starting immediately, I’m looking for buyers for both the and websites. I’ve spent years building these into worldwide resources for our industry; generating millions of viewers. I’m looking for a partner to take these over and continue to grow them into the future.

Thinking of partners, I’m delighted to announce that we have a new partnership with CreativeLIVE. During the next few weeks, all of my downloadable training will be moving to their website. Plus, I’ll be creating new training for them in the coming months.

Here’s my new landing page on their website:

Think of this landing page as a sneak peek. A few initial titles are already on their website. The “Official Launch” will occur the first week in March. I’ll keep you informed.

– – –

A company is products and customers, of course, but for me, a company is the people in it. One of the saddest things, for me, is saying goodbye to one of the most skilled, dedicated and talented teams I’ve ever worked with. They make coming into work a joy. I count on their guidance and advice every day. They deserve special mention, as many of you have dealt with them on the phone or email:

It is an extraordinary group; which makes saying goodbye all the harder. I will miss them.

I also need to thank my wife, Jane. Running a small business is a never-ending challenge, with no set hours and continual interruptions. The fact we have been able to grow and accomplish so much is due to her love and support. This company would not exist without her and I am deeply and humbly grateful.

And I will miss you. The motto of our company is: “Helping media pros get jobs, improve their skills and keep clients happy.” These are good goals to dedicate a life. I love teaching and sharing ideas with you. I enjoy spending Sundays thinking about and writing my weekly newsletter. I am challenged every day by your emails and doing my best to answer your questions.

But the time has come to move on.

The reason I’m telling you now is that I want to give you time to get the training you need, my staff time to get ready to move into the next phase of their lives, and me time to wrap things up cleanly.

It is time to say goodbye, but not to our industry, nor to you. I’m looking forward to whatever the future brings – and happy to consider any invitations. In the meantime, I have two great websites and a really killer studio that all need a new home.

Take care, it has been an amazing time. I’m honored that I could share it with you. I wish you all the success in the world.

Stay in touch.


P.S. I am amazed, stunned and humbled by everyone’s comments. Overwhelmed, actually. I just wish I could have found another solution. Thank you very, very much for all your kind words.

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276 Responses to The Time Has Come to Say Goodbye – for a while…

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  1. I’ve paid you for consulting and it was money well spent. You’ve always created great products and are a great person. Thanks for everything and I wish you the best in the next phase of your life.

  2. Robert Sigillito says:

    I am an amateur videographer and FCP X user. I knew I would never get much out of FCP X without training and as soon as I found your site, I knew that I’d be alright. I have purchased a number of your training videos and they are the best. I am sad that there won’t be another Larry Jordan update to FCP X, but I wish you the best in the future! Thanks so much!

  3. Ed says:

    I sure wish your brain had a module that you could unplug and sell to me! Good luck, and congrats on your past success, current love from fans, and future days of enjoyment!

  4. James Sinclair says:

    Dear Larry

    Thank you for the many years of hard work and sharing your considerable talents. You got me into this many years ago, and I love every moment of magic making!

    Working from Tape to DVD and now Web Based Video, you basically guided me through the whole transition, and made it a pleasure.

    You saved my business as the world went media mad and I could just about hang in there. The trouble is that everyone wants anything media/web based for free….

    You will be sought after in many more ways than you think.

    C’mon Google, YouTube and Vimeo get your wallets out and support the man who helped your business flourish by creating the thousand of editors now out there and able to create content worthy of watching. There is a legacy!

  5. Richard says:

    Larry I wish you all the best with whatever you do in the future and I’m sure your enthusiasm and integrity will take you far. Thank you for all your hard work over the last many years. Waxing the philosophical a little let’s remember when someone asked a wise sage what’s import lessons in life to remember they replied – “everything is change ….”

  6. Loren says:

    Larry –

    Abject apologies for coming to this development late in the day. I will never forget that you were an important early customer of KeyGuides® and I was proud to put your PowerUp logo in the bottom left corner of that order. I was also happy to volunteer (a little haphazardly, I recall) at your Boston sessions.

    I wish I could help in some way, but having been burned out of my condo last May and pretty much occupied restoring clients, the workstation data (thanks to some insurance) and picking up the pieces, all I can give is hope for your future plans. Somehow I feel there’s a place for you at Hope you’ve explored that venue. You are a natural trainer with an orderly mind and approach. We cannot let that go to waste.

    Be well, keep the power.

  7. davidbailie says:

    How sad for me to stumble across someone, so well talented & loved, so late. Not quite as sad as it must be for you! Sympathise with your predicament but as someone remarked – you will just keep going forward – wish you the best!

  8. Ville says:

    There’s good teachers, great teachers and then there’s Larry Jordan.

    I wanted to check if anyone posted this same phrase, but after finding out the number of responses incorporating the word “great”, I decided to stop my search. This is a huge credit to how you’ve affected people in a positive way and will surely lead you to many great things in the future.

    A natural trainer that makes the process of learning a joy.

    Good luck with your next adventure!

  9. SueB says:

    Best of Luck! You were always my go to resource!!! You will be missed.

  10. RalphB says:

    Need to add my thanks. For years, from FCP through the transition to Premiere your web articles, classes and videos have been invaluable. And you took the time to respond quickly when I had a question for you. Whatever direction you choose I wish you the best of luck. Hope you’re back in touch with us eventually. With much gratitude, Ralph.

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