The Time Has Come to Say Goodbye – for a while…

I began my company almost fifteen years ago to support myself as an Apple trainer. Over the years it grew to become what it is today – a staff of ten, creating news, information and training for a worldwide audience. We’ve produced hundreds of hours of audio and video programming, along with thousands of tutorials – releasing new material every week.

What we have accomplished is amazing – but, I’m exhausted. Also, while our new state-of-the-art production studio allowed me to create programs and training that I would never have been able to create otherwise, it became a “Bridge Too Far” in that it never generated the revenue we needed to support it. I can no longer afford to keep it.

I love our industry – I’ve been working in media and technology for almost 50 years, starting in high school. I can’t imagine working anywhere else. But our industry is changing and I need some time to step back and see where it’s headed. I can’t do that running a company that’s creating so much original content every week. The deadlines are too tight. My team and I are running so quickly amidst the trees that we aren’t able to see the larger forest.

So, the time has come for me to move in a different direction; though I am not yet sure what that direction is.

For the next few weeks, we will continue doing weekly webinars, all our websites will continue to work, new material will be added every week into our Video Training Library and there will be a new Digital Production Buzz every Thursday.

However, changes are coming. My last newsletter will be Feb. 29 (cool that it ends on Leap Year’s Day). Our last live Wednesday Webinar will be Wednesday, March 2. The Buzz will continue for the next few weeks, but we’ll make a decision in March on how and whether to continue the show.

If you are a member of our Video Training Library, ALL our training remains online with new titles added for the next month. Later today, all current members will get an email from Debbie describing how our service will evolve going forward.

I will be keeping all my currently scheduled speaking and training commitments – like BVE, corporate training, user group training and such scheduled from now till May. I may be moving on, but I’m not dead.

This also means that, starting immediately, I’m looking for buyers for both the and websites. I’ve spent years building these into worldwide resources for our industry; generating millions of viewers. I’m looking for a partner to take these over and continue to grow them into the future.

Thinking of partners, I’m delighted to announce that we have a new partnership with CreativeLIVE. During the next few weeks, all of my downloadable training will be moving to their website. Plus, I’ll be creating new training for them in the coming months.

Here’s my new landing page on their website:

Think of this landing page as a sneak peek. A few initial titles are already on their website. The “Official Launch” will occur the first week in March. I’ll keep you informed.

– – –

A company is products and customers, of course, but for me, a company is the people in it. One of the saddest things, for me, is saying goodbye to one of the most skilled, dedicated and talented teams I’ve ever worked with. They make coming into work a joy. I count on their guidance and advice every day. They deserve special mention, as many of you have dealt with them on the phone or email:

It is an extraordinary group; which makes saying goodbye all the harder. I will miss them.

I also need to thank my wife, Jane. Running a small business is a never-ending challenge, with no set hours and continual interruptions. The fact we have been able to grow and accomplish so much is due to her love and support. This company would not exist without her and I am deeply and humbly grateful.

And I will miss you. The motto of our company is: “Helping media pros get jobs, improve their skills and keep clients happy.” These are good goals to dedicate a life. I love teaching and sharing ideas with you. I enjoy spending Sundays thinking about and writing my weekly newsletter. I am challenged every day by your emails and doing my best to answer your questions.

But the time has come to move on.

The reason I’m telling you now is that I want to give you time to get the training you need, my staff time to get ready to move into the next phase of their lives, and me time to wrap things up cleanly.

It is time to say goodbye, but not to our industry, nor to you. I’m looking forward to whatever the future brings – and happy to consider any invitations. In the meantime, I have two great websites and a really killer studio that all need a new home.

Take care, it has been an amazing time. I’m honored that I could share it with you. I wish you all the success in the world.

Stay in touch.


P.S. I am amazed, stunned and humbled by everyone’s comments. Overwhelmed, actually. I just wish I could have found another solution. Thank you very, very much for all your kind words.

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276 Responses to The Time Has Come to Say Goodbye – for a while…

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  1. Larry and Team.

    You have collectively been THE source for reliable solutions and discussion for a long time. Apart from whatever other pragmatic reasons, I think the time and passion you have invested is probably enough for a couple of people’s lifetimes, so no need to explain that it’s time for a rest. Good luck and I look forward to more of your dulcet tones in the future … I am sure we will still hear form you in some capacity.

    Thanks for being there for so many people. I am sure it has been a burden many times but many of us are very grateful, so I hope this makes parting slightly sweeter sorrow.

    Best in the future. Nick

  2. Fairlie says:

    Hi Larry, good luck with your future endeavors, although so sorry to see you go. You have offered us all an amazing and valuable resource and everytime I have found myself stuck with anything Final Cut, Motion and Photoshop I go to your videos to learn. You have been the one resource that helped me continue to move into unchartered waters and not feel alone.
    So thank you and I hope life brings you everything that you and your family desire.

  3. Marshall Johnson says:

    Good luck and Godspeed Larry! I have learned so much from you and I pass that on to my students! Enjoy your next edit to the fullest!


  4. Paul says:

    Larry, I can’t thank you enough or adequately describe how much your training and advice has helped me over the years. I was fortunate enough to be able to attend a few of your live training sessions and then began watching your webinars. You were a much needed voice of reason when Apple changed everything with FCP X. I invested in your training as soon as I could and was up to speed and happily being productive with X while many others stymied themselves whining about the change. You made it easy for me to get over that hump and not look back. You are an excellent teacher and respected professional. I know you will find your way and look forward to seeing whatever it is you do next.

  5. Glenn Maughan says:

    Larry, I’ve never had the chance to meet you but I feel I know you. You’ve helped and inspired me in so many ways. I just had to say best wishes and live long and prosper!


  6. Adrian Brett says:

    Very sad news to hear Larry. You’re the best in the business & will be a big loss. Without your knowledge, passion & intelligent teaching I don’t think there would be half as many skilled editors out there.
    If Apple & Adobe had any sense they would sign you up as their training supplier of choice & pay you an annual fee (large!). It would be in their interest to up skill people fast so as they continue to buy said companies software. It’s not as if they don’t have large piles of cash.

    All the best Larry in what ever you get up to next. It was a pleasure having you over in Ireland in 2010/11.

  7. Philip Stillman says:

    I began editing film in 1979.
    I was turned on to you by a friend back around FCP Studio 3 I think.
    You made learning and Knowing Final Cut a legitimate and scholarly endeavor. Yes, your style is warm and human and you succeed in making the learning experience unique — but – what you also do is inspire. You have a way of making one feel “included”. This is the highest objective of a teacher. I know because I taught FCP & FCE at a University. You are like Plato, I am more like Joe the Editor. I jest – another thing you do much better.
    Thank You so much. It has been my pleasure.

  8. Philip says:

    Larry, I have been with you since FCP 3 and the June 2006 Edit Well newsletter – I have kept all your newsletters as .PDFs.
    Larry you defined the art of teaching computer “programs”. No-One – I mean No-One has done so much with intelligence, sincerity, humor and inspiration in the field.
    On top of that you made Video Editing in general accessible at a time when I was switching from editing film. I was skeptical at switching. You convinced me and many others that the possibilities it opened up were endless.
    Thank You so very much – your future is secured by the excellence of your past.

  9. Eric S says:

    Larry, I was shocked to read this blog post when I got back from filming in Europe. As everyone else here has stated, thank you for all you have done.

    You were the first real guru I found and learned from when I entered college in 2008. Since then I have consulted your articles and the DP Buzz countless times. I have pasted links to your articles and videos on Creative Cow posts and in emails to coworkers.

    I also want to congratulate and thank you for being courageous enough to realize you need to take a step back. There are so, so many people in this world, and this industry that are just hurling headlong among the trees as you say.

    Thank you again for all you have done and for sharing your knowledge.

  10. Dina Alexander says:

    Dear Maestro,

    I was as shocked as everyone else to hear the news. Thank you so much for everything, Larry. You have been, and still are, an inspiration to us all.

    So…. Step back. Get all the rest you need — and go forth and prosper! I wish you and your crew the best of everything in all of your future endeavors.

    — Dina

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