Blog Archives

This afternoon, at the 2013 Adobe MAX, Jacob Rosenberg, Chief Technology Officer and Partner at Bandito Brothers gave a presentation showcasing the history and projects of his full-service media company.

I’ve been thinking a lot about careers in media recently. It started with a recent blog I wrote, called: “Can You Still Have a Career in Editing?” which generated a LOT of comments, both pro and con. Then, I was …

After a two-year hiatus, and thanks to the generosity of Avid Technology, “2 Reel Guys,” the video series that I co-executive produce and co-host, went back into production last week to create 13 new episodes.

Passing thoughts on FCP X that don’t need an in-depth article. COLOR BOARD KEYFRAMING I got into a discussion recently on whether we can keyframe color correction settings with Final Cut Pro X’s Color Board. So, I went off to …

At this week’s Los Angeles Final Cut Pro User Group meeting, Apple presented the latest features in Final Cut Pro X at the meeting. (It was a nice demo, but no new features were announced.) However, I did pick up …

June 21, 2011. Apple released Final Cut Pro X and our industry changed overnight. It’s been a year since that release, and I’m interested in your comments on the impact, if any, that Final Cut Pro X has had on …

This evening, I was speaking – remotely – with the Arizona Final Cut Pro Users Group. And I was asked, as happens often, “Does Apple still care about professionals?” This is a hard question, because the answer is changing. But …

The Digital Production Buzz is getting ready to cover the 2012 NAB Show in Las Vegas. Here’s an overview of what we are doing and the gear we are using for our coverage.

There’s a segment of videographers that can easily migrate to the power of Final Cut Pro X: iMovie users. Let me show you how this works.

It was not your normal day. Before the doors to MacWorld opened, I had the chance to sit down with Gary Adcock, founder of Studio 37, who lives somewhere beyond the high-end of today’s market. “So, Gary,” I asked, “is …

With the release Tuesday of Final Cut Pro 10.0.1, Apple added the ability to import and export XML files. While not a direct benefit to FCP X editors, indirectly, this is huge. Let me explain why. Video, and film, editing …

[Updated Sept. 21 with a few extra details and the link to the free trial.] [Updated with a link for the QuickTime update.] [Updated with more information on Roles, and clarification on Davinci and AutoDesk.] [Updated with clarification on XSAN.] …

According to MacRumors, and confirmed by two other sources, Apple is now offering FCP 7 (and the entire Final Cut Studio (3) suite) for sale. You can read MacRumors here. While only available on an 800 number – 800-MY-APPLE – …

Watching the 3D Glee Concert Movie set up a wide range of thoughts on how to shoot and edit musical performances.

Is Final Cut Pro X truly the new future of non-linear video editing?

Since Apple launched Final Cut Pro X last Tuesday, I’ve had more than 3,500 emails that range from “I’m enjoying FCP X and creating useful projects,” to “FCP X will destroy my ability to make a living.” (And, ah, far …