There was a lot of discussion of print media, business plans, web design and other cool stuff, but off-topic as far as I was concerned. So, here are the highlights, in no particular order, on what they discussed that was relevant to audio and video media creators.
First, it is important to note that, although Adobe has not made a big point of this, using the Cloud does not require that media or documents be stored on the Cloud. All Adobe applications are downloaded to your system and run locally. If you are concerned about security, media and projects can be stored locally. You, the user, need to make a conscious decision to store media and projects on The Cloud, it does not happen automatically.
Adobe MAX has 5,000 attendees from 50 countries, with 50% of the attendees describing themselves as designers.
Question: Why did Adobe move so aggressively into The Cloud?
Answer: Mr. Narayen explained Adobe’s strategy as:
It is Adobe’s expectation that in the near future, all computers will be connected everywhere with high-speed Internet connections.
Mr. Narayen used these key words multiple times in describing the process: Adobe wants to help creators “Make, Manage, Monetize, and Deliver” creative media products.
Adobe views its key market segments as:
I couldn’t sit still any longer, so I asked: “Today’s keynote focused on web and print creation, which are undoubtedly important. Why was there no mention of video (with the exception of an After Effects demo), audio, “Adobe Anywhere,” or the impracticality of storing media in 20GB of Cloud storage?”
David responded by saying that there just wasn’t time to cover everything in the morning keynote. Premiere Pro won Best of Show at the 2013 NAB Show and Adobe Anywhere, using The Cloud for media production, is central to many, but not all, of the Adobe applications.
NOTE: I have a meeting later today with Bill Roberts, Director of Audio/Video Product Management for Adobe, so I’ll post results of that conversation in another blog.
Regarding Adobe Anywhere, Adobe wants to start this with larger media companies, then move it into the broad market. For them, it is an issue of timing. It will be added to Creative Cloud applications in the future.
Adobe will offer to all Creative Cloud subscribers a license that allows installation on two computers, PLUS the ability to download any or all of the CS6 versions of their software. This is specifically designed to allow Cloud subscribers to work with designers that haven’t upgraded to the new system.
So, this means that you can have BOTH CC and CS6 applications installed on up to two systems at the same time and easily switch between them.
Remember, all CC applications are stored and run locally, they are only downloaded from the web.
A key insight happened near the end of the 35-minute press conference. Mr. Narayen was asked if Adobe has plans to open the Cloud distribution model to other developers, similar to the Mac App Store?
He replied that Adobe has plans to offer additional applications, as well as allow developers to deliver products that add value to Creative Cloud applications using Adobe’s Creative Cloud.
Two things I’ve also learned, that weren’t covered at the press conference:
I’m off to cruise the trade show floor. I’ll have another report after my meetings later today.
As always, your thoughts and comments are appreciated.
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