I’ve been traveling around the country for the last two months, talking about the impact of tapeless and high-definition video on video editors.
Generally, I begin each session by talking about how “the world is moving to high-definition video” — except, after thinking and talking about this for a while, I no longer believe this is the best way to describe the environment that we are in. A better phrase is that video has become completely divergent. There is now a complete disconnect between how we capture our images (shooting) with how we distribute our images (viewing).
Here are three examples that illustrate our conundrum:
Yes, the camera manufacturers would like us all to buy new cameras – and the easiest way to get us to do that is to convince us that everything needs the vastly improved clarity of a high-defintion image.
But that misses the bigger point.
What is unique about the times we are in today, I think, is that the format that we use to shoot our images has almost nothing to do with the way we distribute them. There is now a total disconnect between acquisition and distribution.
Some of the most popular ways of distributing a video — YouTube, Google Video, cell phones, iPods — have images which are FAR smaller than even standard definition video.
Adding to the confusion, when we create our video, we now need to convert it into a myriad of different formats, sizes, and resolution for distribution.
Here’s what I think this means for the future:
The world is a different place today than ten years ago when our choices were essentially limited to broadcast, cable, and DVD. Today, we need to work backwards: pick our distribution format, then pick the format you want to edit, then pick the format you want to shoot.
And there seems to be a complete disconnect between each of those three stages.
Let me know what you think.
NEW & Updated!
Edit smarter with Larry’s latest training, all available in our store.