UPDATED: With additional thoughts on Apple’s interest in the creative process.
Apple Insider has an excellent analysis on the future of the Mac Pro, and Macintosh computers in general.
This is in line with my earlier blog about the future of the Mac Pro.
There’s another, deeper, reason why I think Apple will continue to support and develop the Mac Pro. And this has nothing to do with dollars and cents.
I don’t think Apple is willing to cede the high-end creative space to a different platform.
Apple is a company, more than most, that strives to remember its past and use that past to inform its future. The idea of “Think Different” is embedded into its culture and the products they create.
Yes, we can be creative an any Mac or iOS device. But the wellsprings of creativity require heavy lifting: audio, video, 3D, mathematics, and deep science. These demand raw horsepower. I find it very hard to imagine that Apple is content to allow serious creation to quietly drift over to a Windows or Android environment.
On numerous occasions, I’ve had reassurance from Apple that a new Mac Pro is “coming later this year.” But what that new computer will look like or do, is totally unknown. It is clear to me, however, that it will be totally different from the Mac Pro we know now.
At the moment, I think that the principle gating factor is not a lack of interest from Apple, but the availability of the right chips from Intel and others that are needed to provide both the speed and Thunderbolt support these new systems require.
As always, I’m interested in your thoughts.
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