Yesterday, MacRumors posted that “Final Cut Studio Update Scaled Back and Delayed.”
Naturally, this sent seismic tremors throughout the Final Cut community. (Personally, I’ve lost count of how many times one rumor site or another has cried that Final Cut is dying. This is, apparently, good for ratings.)
First, the blog post takes Apple to task for missing a rumored release date. This is like being blamed for not accomplishing something you never said you would do in the first place.
Second, it rehashes old rumors about layoffs on the development team. As we have discussed here in the past, the staff layoffs did occur, but they were not in development.
Third, it rehashes old rumors that Apple is turning FCP into a “prosumer” application. These were rebutted by Apple, no less, within days.
So, while it is exciting, I’m sure, to imagine that the sky is falling, more informed speculation leads us to entirely different conclusions.
Apple does not preannounce products. Apple does not, in almost all cases, comment on rumors. Apple has on several occasions reiterated its support for Final Cut Studio. Apple recently updated four of the applications in the suite — which, to me, indicates on-going development. You don’t update programs you are looking to kill.
Philip Hodgetts has written a detailed, and I think, essentially accurate account of what’s going on behind the scenes with Final Cut Studio.
Neither he, nor I, are privy to any Apple secrets. Philip is just very, very good at reading tea leaves.
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