Marketing Your Business

I’m not telling you anything new to say times are tough. The problem is, we still need to pay the rent.

Last week, on the Digital Production BuZZ, I spoke with Steve Cone, author of “Powerlines: Words that Sell Brands, Grip Fans, and Sometimes Change History.”

We began by discussing tag lines – phrases that describe the unique benefits of a company. Steve shared a number of examples – both good and bad – from the large corporate world of Coke, American Express, and many others. It was fun listening to how many times “the big boys” screwed up.

But that didn’t help someone trying to market a small business, like a production or post-production company. So, I asked Steve for advice that would help smaller businesses improve their marketing. I was so struck by what he said, that I wanted to share it with you here.

Click here to listen to Steve’s comments (TRT: 4:29, 2.1 MB QuickTime movie).

Click here to listen to the entire interview.

Click here to learn about Steve Cone’s book.

Click here to learn more about the Digital Production BuZZ.

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