Bill Frank invited me on his radio show this morning – Brainstormin’ KKZZ AM 1400 – to talk about improving video. His show is geared toward the amateur audience, rather than the pros, so I put together a list of ten tips that beginners and hobbyists can use to improve the quality of their work.
I get a lot of requests for simple things people can do to improve their video – and I suspect you do to – so now I have something to give them.
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Larry’s Ten Tips For Improving Your Video
1. Don’t edit your home movies – the people in them are too important to you to cut them out. Just enjoy these movies for what they are.
2. Think about what you hate about watching everyone ELSE’S home movies. That’s what you need to get rid of in your movies.
* Shaky, hand-held camera work
* Out of focus shots
* Indecipherable images
* Inaudible audio
3. A good video tells a story – find the story and you’ve found your video. Even a short video can tell a powerful story.
4. The goal is NOT to create a video that YOU want to watch. The goal is to create a video that someone who has never seen it wants to watch.
5. The most important part of your video is the audio.
6. No time you spend lighting is ever wasted.
7. Shorter is always better than longer. Get people interested in your subject first.
8. If you have to use special effects, there’s something wrong with your story. Effects are often a crutch for inadequate performers, story, or concept.
9. We use dialog to tell the story; we use music to tell the emotion.
10. Don’t try to make your video “perfect.” Just focus on making each video you do better than the last one.
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