Disingenuous Quote of the Week

Posted on by Larry

I like Editshare. As a company they make some intriguing products. And, for Final Cut editors looking to share media and projects, its worth a close look.

However, in a recent email blast from StudioBytes, they included a quote from Editshare’s president, Andy Liebman, that speaks to the heart of why video editors need to be VERY careful reading marketing materials. His quote was:

“The fundamental fact is whether you have Fibre Channel or Ethernet, data travels from point A to point B at the speed of light.”

Well, yeah. ALL electrons travel down a wire at the speed of light — or close enough that we don’t need to worry about it. Its what happens to the electrons BEFORE they leave to travel down the wire and AFTER they arrive at their destination that makes all the difference.

Otherwise, we’d all be happily editing uncompressed high-definition video via USB.


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