This morning, Adobe revealed upcoming updates to all its video and audio applications, in preparation for what they are showing at the 2014 NAB Show next week. Though NOT available today, these updates will be free to all current Creative Cloud subscribers.
NOTE: In the press materials accompanying this release, Adobe announced that it has more than 1.8 million Creative Cloud users. And that Adobe has released more than 50 updates across all their applications since starting The Cloud.
Adobe’s goals were to continue improving performance; support video formats with using large frame sizes, high frame rates and increased dynamic range; and improve the dynamic collaboration between applications and members of the creative editorial team.
Here’s the link to their press release. And here are the highlights:
PREMIERE PRO CC
ADOBE MEDIA ENCODER
I had a chance to see a demo of these features last week, though I have not yet actually run the software. I was impressed with the speed improvements, though the Live Text Templates remind me of how Motion title templates work inside Final Cut Pro X.
The built-in motion tracker is impressive. It can be used with almost every effect in Premiere, which can be a life-saver when your talent refuses to hold still.
Adobe Anywhere continues to attract a lot of attention. At last week’s media roll-out, the majority of questions revolved around Adobe Anywhere. This is a system where media is stored on a local server, but sent to editors located anywhere in the world, without needing to use proxy files or cloned hard disks, yet still maintain media security.
NOTE: Adobe also announced that “two-time Academy Award-winning editor Kirk Baxter A.C.E. is cutting David Fincher’s upcoming feature film “Gone Girl” exclusively with Adobe Premiere Pro CC.”
As Steve Warner, VP of product development, said in Adobe’s press release: “With hundreds of new features and enhancements added with regular releases over the past 12 months, we continue to raise the bar with faster workflows for video pros.”
When the Creative Cloud was released last May, Adobe promised rapid development of significant features. They have more than lived up to that promise and, with this release, moved Premiere far down the road.
Adobe has not announced a release date, but, if you recall their NAB announcements last year, the actual updates showed up in May. It is my hope we won’t have long to wait for these either.