NEWS: Raises $50M to Reinvent Media Collaboration today announced it has raised a $50 million Series C round to help support its next big push into cloud-enabled media workflows. will also use this round of financing to continue its deep investment into airtight security, intuitive UX, and camera-to-cutting room technology.

“We’re thrilled to be partnering with Insight [Partners, funding lead] on this next round of financing. Insight deeply understands the creative space and the changing tides the film and video market will see over the next several years,” said Emery Wells, co-founder and CEO of “2019 has been a year of massive growth and of major milestones for us: we celebrated reaching 100 employees, moved into brand new headquarters in lower Manhattan and, most recently, welcomed industry veteran Michael Cioni to the team. We are driving to create the most innovative approach to video workflows since the emergence of digital 20 years ago.”

Designed and built by video creatives—for video creatives—and launched in 2014, is a New York City-based startup dedicated to changing the way video creation works. The web- based platform integrates seamlessly with the industry’s leading NLEs, including Adobe Premiere Pro, Avid, Apple Final Cut Pro and DaVinci Resolve Studio, enabling video creators to upload and organize media and share projects internally or with clients anywhere in the world. This round of Series C funding brings’s total funding to date to $82.2 million.

With this funding, will double its product, design, and engineering teams to expand on those key components. Security efforts, always central to their business model, will remain a primary focus in the ongoing effort to make the most trusted video platform in the industry.

Also notable in the push to develop cloud-based workflows for motion pictures and television is the recent appointment of Michael Cioni as Global SVP of Innovation. Cioni will oversee the camera-to-cloud effort from the new office opening in Los Angeles in 2020, which will allow the company to better service the Hollywood-based production community


Insight Partners led the round with contributions from all existing major stakeholders, including Accel, FirstMark, SignalFire, and Shasta Ventures. Itai Tsiddon, co-founder of Lightricks, will represent Insight Partners as’s newest board member.

“ is well positioned to solve some of the industry’s greatest needs and has consistently delivered a product that its users find indispensable,” said Jeff Lieberman, Managing Director at Insight Partners. “We’re excited to lead their Series C and proud to partner with a company that we believe will help pioneer the next great change in Hollywood and beyond.”

Insight Partners is a leading global venture capital and private equity firm investing in high- growth technology and software companies that are driving transformative change in their industries.

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