Adobe Releases Updates and New Apps at Adobe Max 2019

Posted on by Larry

This morning, at the start of the 2019 Adobe Max Conference, Adobe released updates for all their Creative Cloud apps, along with two new applications: Aero and Photoshop Camera. There were more than 20 announcements in all. (Key weblink are at the end of this article.)

Here’s an overview of those related to audio and video: Premiere Pro, After Effects, Character Animator, Audition and Premiere Rush were all updated and released today. (All text is edited from Adobe’s press materials. All images are courtesy of Adobe.)


The hundreds of additions and improvements we launched [today] to Creative Cloud will help everyone create more efficiently and effectively. The announcements we made reflect three themes:


Immersive media is proving to be a powerful storytelling medium, and completely
changing how we interact with the world around us.

Today, Adobe debuted Adobe Aero as part of Adobe Creative Cloud. Aero is the first tool that allows designers to build and share immersive experiences in AR without any coding skills. It’s now available as a free mobile iOS app for phones and tablets.


Photoshop Camera is a new, AI-powered mobile camera app that brings incredible Photoshop magic directly to the point of capture. It’s available now as a preview for iOS and Android devices and targeted for general availability in 2020.

With Photoshop Camera you can capture, edit, and share stunning photos and moments – both natural and creative – using real-time Photoshop-grade magic right from the viewfinder, leaving you free to focus on storytelling with powerful tools and effects. Leveraging Adobe Sensei intelligence, the app can instantly recognize the subject in your photo and provide recommendations, and automatically apply sophisticated, unique features at the moment of capture (i.e. portraits, landscapes, selfies, food shots), while always preserving an original shot. It also understands the technical content (i.e. dynamic range, tonality, scene-type, face regions) of the photo and automatically applies complex adjustments.

But even more, our new app also unlocks the power of the creative community by allowing users to access a curated feed of lenses made by well-known artists and influencers.


Today, Adobe released the latest Adobe Sensei innovation: Auto Reframe in Premiere Pro. Using this tool (an effect) projects in one aspect ratio can be re-optimized for square, vertical, 16 :9, or custom aspect ratios while adjusting the content to fit within the frame. Automatically, without manual reformatting.

Auto Reframe uses Adobe Sensei technology to analyze footage and apply intelligent panning and cropping to keep the action in the frame. It can be applied to individual clips or whole sequences. The results are adjustable, you retain creative control.

Ongoing enhancements in Premiere Pro provide improved playback for widely used formats, such as H.264, HEVC, and Apple ProRes. ProRes HDR runs up to 10x faster.

Other enhancements include multichannel audio effects workflows and faster scrolling in the Project panel.


We only had one goal for After Effects this time around: deliver a rock-solid, high-performance update that gets your mission-critical productions done in a timely manner.

That’s why our top performance priority is enhancing the rendering core. We’re starting at the end of the pipeline, with smooth, fluid playback of cached previews. The combination of CPU threading improvements and a new GPU architecture for pushing pixels to your screen means you can interact with the app while previewing in real time. After all, how can you make creative decisions if you can’t see what you’re working on?

And we didn’t just tackle performance at the core of the application. We’ve made some of our most-used features faster, too:








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6 Responses to Adobe Releases Updates and New Apps at Adobe Max 2019

  1. The “new” Adobe CC Desktop app rework is a cluttered mess. Don’t see any word about that. Many of us hope they revert to the previous simple, unobtrusive list format. I’d like to see a list of Installed Apps FIRST, then the general collection.

    And no ads for fonts, learning stuff, library footage, which they’ve been pushing incessantly. When we need it, we’ll find it. We don’t need ads in our forced, paid subscriptions!

    Best, as always,

    • Allynn says:

      I totally agree. It’s beyond awful! Adobe ads everywhere. At the very least they need to give us a way to customize it so we can see a menu of our apps and nothing else. As bad as the “Clod” was before it is actually worse now. Thanks, Adobe

  2. Gregg McClellan says:

    Did they correct the problem with 4k from Canon’s xf 705?

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