In this interview, Larry Jordan and Megan Fasy discuss the relationship between marketing, advertising and PR; mistakes companies make when dealing with a PR agency; the current state of the market; and reasons for optimism in media.
In this interview, Larry Jordan and Sadie Groom discuss how to effectively create PR, mistakes companies make when dealing with the press, when to work with a PR agency, the current state of the market, and the importance of personal connections.
In this interview, Larry Jordan and Matt Morgan discuss Ross Video’s expansion into corporate media production, the requirements of live production, and the differences between broadcast and corporate media.
In this interview, Larry Jordan and Andrew Takacs discuss the remote production tools QuickLink provides, why they are needed, how they are used, and their new integration with collaborative software like Skype and Teams.
In this interview, Larry Jordan and Jeff Sengpiehl discuss how the media industry has morphed over the last few years, where growth is occurring, and how AI is playing a more nuanced role in production and post today.
In this interview, Larry Jordan and Kari Eythorsson discuss how Clear-Com began in the rock palaces of 1960’s San Fransisco, how they evolved a cloud-based intercom solution and began offering communications on a per-project basis.
In this interview, Larry Jordan and Victor Ha discuss when is the time to step up to a camera from a mobile device, FujiFilm’s emphasis on color and film emulation, and how the process of creating images has evolved over the last few years.
In this interview, Larry Jordan and Tara Montford discuss the 20-year history of Editshare, the stresses in the industry today, and emerging new markets.
In this interview, Larry and Neal discuss the role MPE plays in media post-production around the world, along with the opportunities and challenges of remote production and post.
In this interview, Larry and Costa discuss how the Telos Alliance got its name, its view of the marketplace and why their tagline is “Love what you hear” and how they make audio better.
In this interview, Larry and Phil discuss the mind-bending graphics that Pixotope creates, why it uses the Unreal Engine, and the need for graphic designers – at every level – to find ways to improve on their best work..
In this interview, Larry and Sean discuss what OpenDrives provides, the benefits of the OpenDrives architecture, why storage performance is so challenging, why storage hardware and controller software need to be different, and the industry trend toward the commoditization of storage.
In this interview, Larry and Meghan discuss what CueScript is, their latest teleprompter offerings, and tips on picking the right prompter.
In this interview, Larry and Gary discuss the challenges of accurately tracking camera pan and tilt changes when shooting on an LED volume stage and how Cartoni is providing tripod heads that track this and send it to the computer. As well, Gary shares his thoughts on how to pick the right tripod for your work.
In this interview, Larry and Ray discuss Avid’s recent acquisition of WolfTech for newsroom operations, improved support for sharing projects between Media Composer and ProTools, and new trends in automation and “digital first,” meaning files for social media take priority.
In this interview, Larry and Marc discuss the differences between backups and archives, the current state of archiving using LTO tape and trends toward integrating archiving with cloud services.
In this interview, Larry and Andy discuss Appear’s products for the transport of digital media files – including compression, IP encapsulation, transport, manipulation, and processing – that are all part of the live production process.
In this interview, Larry and Sam discuss Axle’s media management software, optimized for social media, the benefits of using AI without using the Cloud and the key decentralization trend that’s upending media production.
In this interview, Larry and Michael discuss shared storage, and why it is important for NexSan to design, build, test and support their system within their company. As well, Michael explains what storage may be a commodity, but support is not.
In this interview, Larry and Matt discuss remote media access for collaborative editing, the performance issues of accessing media remotely, when to use local cacheing, and announcing LucidLink 3.0 for mobile devices.
In this interview, Larry and Chris discuss the latest products from Vizrt, how their products integrate throughout the entire production chain, the differences between NDI and ST2120, and how remote production is changing the face of production for both large and small companies.
In this interview, Larry and Randi discuss how PostPerspective has evolved over the last 15 years, her thoughts on the impact of AI and how the media industry will get past the challenges its currently facing.
In this interview, Larry and Ian discuss digital sculpting, overcoming the fear of “the blank page,” and new releases from Maxon.
In this interview, Larry and Bram discuss the new Quantum Dot technology for HDR monitors, the challenges of bringing prices down, and when is the best time to invest in a high-quality HDR monitor.
In this interview, Larry and Colin discuss the emerging Creator Economy, the challenges of being an influencer, and the key ideas behind Colin’s panel presentation at the NAB Show New York.
In this interview, Larry and Bob discuss Blackmagic’s latest products, the need for – and uses of – a camera that creates 17K images, and his thoughts on the challenges facing today’s media industry.
In this interview, Larry and Mike discuss the current challenges facing the media industry including a shrinking workforce, the impact of AI, and the advent of new career opportunities with companies that exist solely online.
Here’s a list – with links – to all of Larry’s interviews at the NAB Show New York 2024.
Karen Chupka heads-up all the NAB shows. In this interview, Larry and Karen discuss her first six months on the job, her goals for the NAB Show in New York City, the changes in media today, and her plans for the 2025 NAB Show in Las Vegas.
On October 9 – 10, 2024, I recorded thirty 10-minute one-on-one video interviews at the NAB Show in New York City. To do this, I used a mixture of my own gear and rental equipment. Here’s what I used and learned.
Announcing “Edit-Smarter.com” – Larry Jordan’s latest website devoted to media interviews and tutorial videos.
Next week, Larry Jordan is interviewing almost three dozen companies about their latest products and future technology. These interviews will be posted to his website, along with other locations announced soon Here’s a list of who’s scheduled to appear.
I am delighted to announce that NAB has invited me to conduct interviews with some of the leading companies at the NAB Show in New York City October 9 & 10. Here’s how to find them quickly on my website.
When you hear “NAB Show” the first thought that comes to mind is: “What’s New?” The show is legendary for new products. Here’s what Larry Jordan considers the highlights for media creators of the new product announcements at NAB – New York 2024.
I was thinking about multicams this morning. I had just finished editing my DaVinci Resolve Multicam webinar, so multicam editing was on my mind. I was pondering the differences between multicam in the three NLEs I know the best – Final Cut Pro, Premiere Pro and DaVinci Resolve. It probably won’t surprise you that the answer is: “It depends…”
Thunderbolt 5 devices are announced. In this interview with Larry O’Connor, CEO of OWC, Larry Jordan explores what Thunderbolt 5 provides, how it works and when we should consider buying into it.
OWC just opened the doors to the latest high-speed storage technology: Thunderbolt 5 announcing two groundbreaking products at IBC 2024: the new Jellyfish Studio for editorial collaboration and the OWC Envoy Ultra Thunderbolt 5 SSD.
Axle AI today announced Searchr – a new software/hardware bundle providing media asset management for small workgroups, NVMe RAID storage and extremely fast networking for media editors or DITs that fits in a backpack. Here are the details.
Guest post: Dr. Imed Bouchrika, PhD and BSc, is a Computer Science professor from the University of Southampton, UK, who specializes in eLearning, image processing, and biometrics. (Here are Larry’s rules for guest posts.) Implementing efficient export workflows can save …
I think a lot about teaching. More specifically, I’ve been reflecting on the challenges in teaching technology. And I’m starting to think we, as teachers, may be making it harder for our students to retain information due to the way we teach. Here is what’s I’ve learned in the classroom.
While it appears that new computers appear magically out of thin air, the actual process of creating new hardware takes years. Here’s an overview of why Apple (or any other manufacturer) can’t create new products overnight.
This morning, Adobe updated Premiere Pro, Audition, Media Encoder, Bridge and their Camera Raw formats. Here’s what’s new, with links to learn more.
AI is causing seismic tremors of fear and loathing throughout the entire creative community. In this short snippet, Sam Bogoch, Founder/CEO of Axle AI, describes what media creators can do to protect their work. There are real threats and real opportunities – and the pace is only going to speed up.
AI is causing seismic tremors of fear and loathing throughout the entire creative community. In this short snippet, Sam Bogoch, Founder/CEO of Axle AI, explains to Larry Jordan whether it’s possible for AI to be trained without violating copyrights or stealing the creative work of others?
AI is causing seismic tremors of fear and loathing throughout the entire creative community. In this short snippet, Sam Bogoch, Founder/CEO of Axle AI, shares his thoughts with Larry Jordan on whether there are any applications where AI can enable us to get our work done, as opposed to replace us?
Artificial intelligence is causing seismic tremors of fear and loathing throughout the entire creative community. So this week I decided to find out what’s real, what’s hype, and what we can do about it by interviewing Sam Bogoch, Founder/CEO of Axle AI.
For professional media creators, the landscape is increasingly complex and demanding. The integration of advanced technologies changed everything. Now, Artificial Intelligence (AI) and cloud computing are not just optional extras but essential tools for staying competitive.
Earlier today, Axle AI announced it has acquired the extensive library, training properties and websites of Larry Jordan & Associates Inc., as an independent division of Axle AI, Inc. Here’s an explanation of why.
Captions are not titles, though both display text to the screen. In this short video, Larry Jordan explains the principle reasons not to worry about formatting captions.
Deepfake technology offers significant potential for innovation across various sectors, including entertainment and education. However, its ethical implications, particularly regarding misinformation, fraud, and privacy violations, cannot be ignored. Here’s an overview.
