Blog Archives

This evening, I was speaking – remotely – with the Arizona Final Cut Pro Users Group. And I was asked, as happens often, “Does Apple still care about professionals?” This is a hard question, because the answer is changing. But …

I am a huge fan of keyboard shortcuts. For tasks that I do over and over, Bam!, hit it with a keyboard shortcut and, Poof!, it’s done. What’s not to like about keyboard shortcuts? Even if you prefer doing everything …

The fever of excitement surrounding the launch of a new Apple product is the envy of every other consumer company in the world. Rumors, gossip, and eager anticipation create a potent mix for marketing.

It was not your normal day. Before the doors to MacWorld opened, I had the chance to sit down with Gary Adcock, founder of Studio 37, who lives somewhere beyond the high-end of today’s market. “So, Gary,” I asked, “is …

‘TWAS THE NIGHT BEFORE SUPERMEET I’m writing this at 9:50 PM from my hotel room at the 2011 NAB Show (National Association of Broadcasters) in Las Vegas, Nevada. In less than 24 hours, we will know what the next version …

I love mysteries. And in the case of metadata – that is, the information about your clips, like the stuff displayed in Final Cut Pro’s Browser – it seems we have a true conundrum. Adobe, with the release of CS4, …

Having read about my concerns with the latest MacBook Pro versions, Steve sent me a link that we can all use to send feedback to Apple. Feel free to share your thoughts and concerns – more importantly, share this link …

Apple this week announced revisions to their 13″ and 15″ MacBook Pro laptop line. Most of the time, when these sorts of things get announced, I just nod my head, acknowledge the new release and move on. I’m not buying …