The afternoon that Final Cut Studio (3) was released, July 23, 2009, I spoke with Richard Townhill, Director of Video Application Marketing for Apple, and the public face of Final Cut Studio. In fact, Richard is responsible for all the ProApps in Apple, including Final Cut Studio, Aperture, and Logic Studio. Probably no one in Apple has more direct control over the future of the product than he does. For this reason, it was good to get his take on the latest release. This article is based on our conversation.