The afternoon that Final Cut Studio (3) was released, July 23, 2009, I spoke with Richard Townhill, Director of Video Application Marketing for Apple, and the public face of Final Cut Studio. In fact, Richard is responsible for all the ProApps in Apple, including Final Cut Studio, Aperture, and Logic Studio. Probably no one in Apple has more direct control over the future of the product than he does. For this reason, it was good to get his take on the latest release. This article is based on our conversation.
The National Association of Broadcasters sent me the following memo, which I am posting as it has relevance for all of us involved in media production.
We are living in the middle of truly interesting times from proliferating video formats, monitor problems and tapeless acquisition, this article helps you make sense of the industry during a period of very rapid change.
In this post-NAB 2010 report, I show how we covered this huge trade show for the Digital Production Buzz. 16 reporters, crew of 22, live hourly audio brodcasts, and daily one-hour show specials. This goes into the gear, the process, the file naming conventions…everything.
Recently, I got an email from John Bertram, an editor in Toronto, on why metadata support is crucial to the next generation of Final Cut Pro.
One of the Mac magazines published some seriously wrong information. Read this to keep from making a mistake.
We can shoot HD, we can edit HD, but we still can’t effectively distribute HD due to the market standoff surrounding HD-DVD and Blu-Ray. Recently, things just got worse, as this article explains.
Recently, Apple announced a new video format – iFrame – and Sanyo announced new cameras that support that format. This article looks at this announcement and speculates on what this means for the video professional. (Note: Currently, Final Cut Pro does not support iFrame files.)
The latest versions of Final Cut Pro, Motion, and DVD Studio Pro were announced, along with a brand new application: Soundtrack Pro 2. This article gives you a behind-the-scenes look at what’s new.
Apple, on April 18, 2004, announced the latest version of Final Cut. Larry attended the event and files this report, then updated it in June with more information direct from Apple.
What are the disadvantages of using DV, rather than SD, video? This discussion also features comments from a variety of readers.
This article spells out the rules I use for reviewing products — both software and hardware. It is my goal to provide objective, fair, and honest reviews you can trust. Reviews based upon life in the “real-world.” This article explains the rules I use in determining what products to review and the role that potential sponsorship plays in determining what I review.
The recent conversion to all-digital broadcasting brought this reflection on the changes we’ve seen in television over the years. I guess this isn’t really technical, but it struck me as appropriate.
You know the drill. Someone at Apple coughs and suddenly the rumor mill is filled with frenzied statements that the doom of Final Cut Studio is at hand. “The Death of Final Cut” rumors have gotten to be as regular as spring floods or a plague of locusts.
In a recent conversation with Bruce Nazarian, president of the DVD Association, during The BuZZ podcast, we were discussing the sudden shift toward Blu-Ray DVDs.
With Blu-ray winning the DVD format war, attention has now turned to the costs of creating a Blu-ray DVD. This article explains that the cost of replicating one of these new format discs isn’t cheap.
As 2010 draws to a close, three quick observations on technology for the coming year.
