Blog Archives

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Larry Jordan and Paul Lombert discuss how Hedge tools remove workflow problems throughout the post-production process. Paul explains their latest features and where each tool fits in an editing workflow.

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Larry Jordan and Mike Cavanagh discuss the impact of AI on Hollywood, how studios will use AI to cut staff and expenses, the trend of moving media out of the cloud, and how to future-proof your career.

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Larry Jordan and Sam Bogoch discuss media management, new AI-based media search features, finding the clips you need, and the trend to improve privacy by moving assets from the Cloud back onto local storage.

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I’m recording 65 video interviews at the 2025 NAB Show in Las Vegas next week. Here’s the gear we are using and why I picked it.

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If you, like me, scoffed when Blackmagic Design introduced their URSA Cine 17K 65 digital film camera, well, Blackmagic just published two Behind-the-Scenes video showing the camera in use. (The filmmaker quotes below are from BMD’s press release.) Now, there …

Adobe is adding “Media Intelligence” to Adobe Premiere. What is this new video search tool? What are its limitations? And how will this impact the thriving market for media asset management software? This includes an interview with Max Lund, CEO of Jumper.io.

You have probably heard of – if not watched – Mr. Beast. Recently, Jimmy Donaldson, its creator, wrote a production guide on how to create successful YouTube videos. This is essential reading for anyone wanting to succeed in social media. Here are my highlights.

This is a transcript of an interview with Larry Jordan conducted by Cirina Catania for OWC Radio.Here, Larry discusses the media industry, AI, his career, finding work, and more. (Recorded Dec. 27, 2024.)

Ken Kobre released a highly revised 2nd edition of his book: “Video Journalism: Multimedia Storytelling for Online, Broadcast and Documentary Journalists.” Since I got my start in TV news a long, long time ago, this is a subject near to my heart. In this interview, Ken explains why he wrote this book and why it is so necessary today.

A fast way to edit video programs that feature lots of interviews is using speech-to-text editing in Adobe Premiere Pro. In this short video, Larry Jordan shows how you can quickly create and edit using transcripts, then how to turn those transcripts into captions.

Recently, Jungle Power launched a series of eco-friendly, on-location power generation systems. To learn more, I emailed a series of questions to Mark Naidoo, CEO of Jungle Power.

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Another question I asked my interview guests at the 2024 NAB Show New York, was what key trends were they watching? As you might expect, there’s a LOT! going on.

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In this interview, Larry Jordan and Gary Adcock discuss what AI (Artificial Intelligence) is and is not, whether we should be afraid of it, and how it gets trained.

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In this interview, Larry Jordan and Megan Fasy discuss the relationship between marketing, advertising and PR; mistakes companies make when dealing with a PR agency; the current state of the market; and reasons for optimism in media.

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In this interview, Larry Jordan and Sadie Groom discuss how to effectively create PR, mistakes companies make when dealing with the press, when to work with a PR agency, the current state of the market, and the importance of personal connections.

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In this interview, Larry Jordan and Matt Morgan discuss Ross Video’s expansion into corporate media production, the requirements of live production, and the differences between broadcast and corporate media.

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In this interview, Larry Jordan and Andrew Takacs discuss the remote production tools QuickLink provides, why they are needed, how they are used, and their new integration with collaborative software like Skype and Teams.

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In this interview, Larry Jordan and Jeff Sengpiehl discuss how the media industry has morphed over the last few years, where growth is occurring, and how AI is playing a more nuanced role in production and post today.

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In this interview, Larry Jordan and Kari Eythorsson discuss how Clear-Com began in the rock palaces of 1960’s San Fransisco, how they evolved a cloud-based intercom solution and began offering communications on a per-project basis.

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In this interview, Larry Jordan and Victor Ha discuss when is the time to step up to a camera from a mobile device, FujiFilm’s emphasis on color and film emulation, and how the process of creating images has evolved over the last few years.

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In this interview, Larry Jordan and Tara Montford discuss the 20-year history of Editshare, the stresses in the industry today, and emerging new markets.

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In this interview, Larry and Neal discuss the role MPE plays in media post-production around the world, along with the opportunities and challenges of remote production and post.

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In this interview, Larry and Costa discuss how the Telos Alliance got its name, its view of the marketplace and why their tagline is “Love what you hear” and how they make audio better. 

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In this interview, Larry and Phil discuss the mind-bending graphics that Pixotope creates, why it uses the Unreal Engine, and the need for graphic designers – at every level – to find ways to improve on their best work..

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In this interview, Larry and Meghan discuss what CueScript is, their latest teleprompter offerings, and tips on picking the right prompter.

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In this interview, Larry and Gary discuss the challenges of accurately tracking camera pan and tilt changes when shooting on an LED volume stage and how Cartoni is providing tripod heads that track this and send it to the computer. As well, Gary shares his thoughts on how to pick the right tripod for your work.

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In this interview, Larry and Ray discuss Avid’s recent acquisition of WolfTech for newsroom operations, improved support for sharing projects between Media Composer and ProTools, and new trends in automation and “digital first,” meaning files for social media take priority.

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In this interview, Larry and Marc discuss the differences between backups and archives, the current state of archiving using LTO tape and trends toward integrating archiving with cloud services.

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In this interview, Larry and Andy discuss Appear’s products for the transport of digital media files – including compression, IP encapsulation, transport, manipulation, and processing – that are all part of the live production process.

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In this interview, Larry and Sam discuss Axle’s media management software, optimized for social media, the benefits of using AI without using the Cloud and the key decentralization trend that’s upending media production.

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In this interview, Larry and Michael discuss shared storage, and why it is important for NexSan to design, build, test and support their system within their company. As well, Michael explains what storage may be a commodity, but support is not.

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In this interview, Larry and Matt discuss remote media access for collaborative editing, the performance issues of accessing media remotely, when to use local cacheing, and announcing LucidLink 3.0 for mobile devices.

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In this interview, Larry and Chris discuss the latest products from Vizrt, how their products integrate throughout the entire production chain, the differences between NDI and ST2120, and how remote production is changing the face of production for both large and small companies.

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In this interview, Larry and Simon discuss making the transition from still photography to moving images, how he finds clients and the key points he made in his keynote speech at the conference.

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In this interview, Larry and Randi discuss how PostPerspective has evolved over the last 15 years, her thoughts on the impact of AI and how the media industry will get past the challenges its currently facing.

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In this interview, Larry and Chris discuss what Panasonic Connect is, the difference between mobile phones and Panasonic’s cameras, and the features required for a camera geared for live events.

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In this interview, Larry and Ian discuss digital sculpting, overcoming the fear of “the blank page,” and new releases from Maxon.

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In this interview, Larry and Bram discuss the new Quantum Dot technology for HDR monitors, the challenges of bringing prices down, and when is the best time to invest in a high-quality HDR monitor.

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In this interview, Larry and Colin discuss the emerging Creator Economy, the challenges of being an influencer, and the key ideas behind Colin’s panel presentation at the NAB Show New York.

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In this interview, Larry and Bob discuss Blackmagic’s latest products, the need for – and uses of – a camera that creates 17K images, and his thoughts on the challenges facing today’s media industry.

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In this interview, Larry and Mike discuss the current challenges facing the media industry including a shrinking workforce, the impact of AI, and the advent of new career opportunities with companies that exist solely online.

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Here’s a list – with links – to all of Larry’s interviews at the NAB Show New York 2024.

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Karen Chupka heads-up all the NAB shows. In this interview, Larry and Karen discuss her first six months on the job, her goals for the NAB Show in New York City, the changes in media today, and her plans for the 2025 NAB Show in Las Vegas.

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Announcing “Edit-Smarter.com” – Larry Jordan’s latest website devoted to media interviews and tutorial videos.

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Next week, Larry Jordan is interviewing almost three dozen companies about their latest products and future technology. These interviews will be posted to his website, along with other locations announced soon Here’s a list of who’s scheduled to appear.

Captioneer is a Premiere Pro extension that creates animated captions directly in your timeline using .mogrt files which are easily modified by an editor. Here’s an interview with its developer: Nic Dean.

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AI is causing seismic tremors of fear and loathing throughout the entire creative community. In this short snippet, Sam Bogoch, Founder/CEO of Axle AI, describes what media creators can do to protect their work. There are real threats and real opportunities – and the pace is only going to speed up.

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Artificial intelligence is causing seismic tremors of fear and loathing throughout the entire creative community. So this week I decided to find out what’s real, what’s hype, and what we can do about it by interviewing Sam Bogoch, Founder/CEO of Axle AI.

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Earlier today, Axle AI announced it has acquired the extensive library, training properties and websites of Larry Jordan & Associates Inc., as an independent division of Axle AI, Inc. Here’s an explanation of why.

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Last week, Misha Tenenbaum, host of “TV Matters” interviewed me about my teaching practices, philosophy and thoughts on what makes a successful teacher. I really enjoyed the depth of his questions and the chance to share what I’ve learned over my career.

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