PowerUP Webinar 169: Conversations on Craft – Production Design

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Duration: 53:24

Presented: Presented: July 29, 2015

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DESCRIPTION

Production design is everything you see on screen except lighting and actors. It includes set design and construction, props, and set dressing. In this in-depth interview, part of our new “Conversations on Craft” series, Larry Jordan talks with art director Jeff G. Rack about production design, art direction and set construction.

Jeff is an Art Director for films, commercials, and ride-show vehicles. He worked at Disney’s in-house EFX company, Dreamquest on “Con-Air,” “Flubber,” “Mighty Joe Young,” “Kundun,” as a lead model-maker on “Armageddon,” and as a sculptor on Tim Burton’s remake of “The Planet of the Apes.” He’s also designed more than 150 productions from Santa Barbara to Edinburgh, Scotland.

This conversation has five sections:

1. Defining the roles of production designer, art director and set designer
2. Communication between the director and production team members
3. Art Direction and designing sets
4. Set construction
5. Audience questions and answers

From defining roles, to determining fees, to specific examples of designs, sets and construction, this session is filled with specific information you can use in your next project. Learn how high quality production design and sets are affordable for most projects.

AUDIENCE LEVEL

This is a beginning-level course and assumes no knowledge of design or construction. All you need to watch this session is a web browser.

CONTENT OUTLINE
DEFINING ROLES

• Define Production Designer
• Define Art Director
• Define Set Designer
• Who hires whom?
• How are fees calculated?
• How much should you budget for sets?

COMMUNICATION

• When should a Production Designer get involved in a project?
• What is your workflow when starting a new project?
• What do you need from the director to do your job?
• How do you resolve creative differences?
• What are some of the challenges that prevent good design?

ART DIRECTION

• Example: Patterns set
• Example: Verdigris set
• How do you help directors who are not able to read architectural floor plans?
• Example: Dreams of the Washer King set
• What were your goals for each of these sets?
• What are the differences between film and theater sets?

SET DESIGN ELEMENTS

• Example: Victor wall
• Example: Seascape rocks
• Example: Armageddon gargoyles
• How long does it take to design and build a set?

AUDIENCE QUESTIONS