317: Unlock the Power and Emotion in Fonts

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317: Unlock the Power and Emotion in Fonts

$19.97

Fonts are the easiest way to telegraph an emotion – and they don't require any design skills from us. In this session, Larry Jordan illustrates the eight different font families and the emotions each one projects. Learn how to put their power – and emotions – to work in your next project.

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Presented: June 16, 2021

Several times each month, Larry Jordan presents a live, on-line, video training webinar discussing issues related to video editing and post-production. For a list of upcoming webinars, click here.

Duration: 51:29
Download file size: 725 MB (ZIP file)
Format: QuickTime movie (HD: 1280 x 720)

DOWNLOAD NOTE: After you complete the store checkout process, you will see a Download Link on the Order Confirmation page. This link allows you to download the product to your computer. You are given four attempts over ten days to download the file. Since this title is downloaded as a QuickTime movie, a CD/DVD will not be shipped.


(Click to view a larger image comparing these two fonts.)

SESSION DESCRIPTION

Fonts are the easiest way to telegraph an emotion – and they don’t require any design skills from us. If our goal is to tell stories, the best stories touch our emotions – and the right fonts help. Yet, all too often, we overlook this power because we don’t understand how it works.

In this session, Larry Jordan illustrates the eight different font families and the emotions each one projects. He explains how to pick the right font for your project, common design traps to avoid and three key techniques to help you work with fonts more effectively. Whether you work in video or motion graphics, fonts are a powerful tool you can use to trigger an emotional response in your audience.

This session covers:

  • The design attributes of the eight major font families
  • The emotional differences between font families
  • Common font traps
  • Examples of bad typography
  • Font design thoughts
  • Illustrating font attributes using Photoshop

Fonts span languages, emotions and applications. Discover how to put their power – and emotions – to work in your next project.

AUDIENCE LEVEL

This entry-level session does not require any software knowledge and applies equally to anyone using fonts in any application on Windows or Mac.

CHAPTER MARKERS

To help you quickly find the information you need, we include chapter markers in the QuickTime download  to simplify navigation. Click here to learn how to display them in your download.

  • Welcome!
  • – Goal
  • – Agenda
  • Definitions
  • – Font Terms
  • – Elements of a glyph
  • – Typeface Trivia
  • Font Families
  • – Serif- Roman
  • -> Emotional associations
  • – Serif- Slab
  • -> Emotional associations
  • – Serif- Italic
  • -> Emotional associations
  • – Sans Serif
  • -> Emotional associations
  • – Script
  • -> Emotional associations
  • – Monospace
  • -> Emotional associations
  • – Blackletter
  • -> Emotional associations
  • – Display
  • -> Emotional associations
  • Common Font Traps
  • – Readability
  • – On-screen timing
  • – Avoid All Caps
  • – Avoid complex fonts
  • – Avoid small serif fonts
  • – Use Upper/Lower case for URLs
  • – Use curved quotes
  • Examples of Bad Typography
  • – “Ransom Note” typography
  • – Avoid Helvetica
  • – Helvetica trivia
  • – Avoid loud backgrounds
  • – Use display fonts carefully
  • – Message & font don’t match
  • – Avoid excessive color use
  • – Use bullet symbols
  • – Really bad letter-spacing
  • Font Design Thoughts
  • Photoshop Font Demo
  • – Tracking
  • – Line Spacing
  • – Kerning
  • Questions
  • Summary