Blog Archives

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In this interview, Larry and Simon discuss making the transition from still photography to moving images, how he finds clients and the key points he made in his keynote speech at the conference.

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In this interview, Larry and Randi discuss how PostPerspective has evolved over the last 15 years, her thoughts on the impact of AI and how the media industry will get past the challenges its currently facing.

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In this interview, Larry and Chris discuss what Panasonic Connect is, the difference between mobile phones and Panasonic’s cameras, and the features required for a camera geared for live events.

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In this interview, Larry and Ian discuss digital sculpting, overcoming the fear of “the blank page,” and new releases from Maxon.

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In this interview, Larry and Bram discuss the new Quantum Dot technology for HDR monitors, the challenges of bringing prices down, and when is the best time to invest in a high-quality HDR monitor.

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In this interview, Larry and Colin discuss the emerging Creator Economy, the challenges of being an influencer, and the key ideas behind Colin’s panel presentation at the NAB Show New York.

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In this interview, Larry and Bob discuss Blackmagic’s latest products, the need for – and uses of – a camera that creates 17K images, and his thoughts on the challenges facing today’s media industry.

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In this interview, Larry and Mike discuss the current challenges facing the media industry including a shrinking workforce, the impact of AI, and the advent of new career opportunities with companies that exist solely online.

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Here’s a list – with links – to all of Larry’s interviews at the NAB Show New York 2024.

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Karen Chupka heads-up all the NAB shows. In this interview, Larry and Karen discuss her first six months on the job, her goals for the NAB Show in New York City, the changes in media today, and her plans for the 2025 NAB Show in Las Vegas.

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Announcing “Edit-Smarter.com” – Larry Jordan’s latest website devoted to media interviews and tutorial videos.

I am delighted to announce that NAB has invited me to conduct interviews with some of the leading companies at the NAB Show in New York City October 9 & 10. Here’s how to find them quickly on my website.

When you hear “NAB Show” the first thought that comes to mind is: “What’s New?” The show is legendary for new products. Here’s what Larry Jordan considers the highlights for media creators of the new product announcements at NAB – New York 2024.

Captioneer is a Premiere Pro extension that creates animated captions directly in your timeline using .mogrt files which are easily modified by an editor. Here’s an interview with its developer: Nic Dean.

Thunderbolt 5 devices are announced. In this interview with Larry O’Connor, CEO of OWC, Larry Jordan explores what Thunderbolt 5 provides, how it works and when we should consider buying into it.

OWC just opened the doors to the latest high-speed storage technology: Thunderbolt 5 announcing two groundbreaking products at IBC 2024: the new Jellyfish Studio for editorial collaboration and the OWC Envoy Ultra Thunderbolt 5 SSD.

Axle AI today announced Searchr – a new software/hardware bundle providing media asset management for small workgroups, NVMe RAID storage and extremely fast networking for media editors or DITs that fits in a backpack. Here are the details.

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This morning, Adobe updated Premiere Pro, Audition, Media Encoder, Bridge and their Camera Raw formats. Here’s what’s new, with links to learn more.

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AI is causing seismic tremors of fear and loathing throughout the entire creative community. In this short snippet, Sam Bogoch, Founder/CEO of Axle AI, describes what media creators can do to protect their work. There are real threats and real opportunities – and the pace is only going to speed up.

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AI is causing seismic tremors of fear and loathing throughout the entire creative community. In this short snippet, Sam Bogoch, Founder/CEO of Axle AI, explains to Larry Jordan whether it’s possible for AI to be trained without violating copyrights or stealing the creative work of others?

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AI is causing seismic tremors of fear and loathing throughout the entire creative community. In this short snippet, Sam Bogoch, Founder/CEO of Axle AI, shares his thoughts with Larry Jordan on whether there are any applications where AI can enable us to get our work done, as opposed to replace us?

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Artificial intelligence is causing seismic tremors of fear and loathing throughout the entire creative community. So this week I decided to find out what’s real, what’s hype, and what we can do about it by interviewing Sam Bogoch, Founder/CEO of Axle AI.

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For professional media creators, the landscape is increasingly complex and demanding. The integration of advanced technologies changed everything. Now, Artificial Intelligence (AI) and cloud computing are not just optional extras but essential tools for staying competitive.

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Earlier today, Axle AI announced it has acquired the extensive library, training properties and websites of Larry Jordan & Associates Inc., as an independent division of Axle AI, Inc. Here’s an explanation of why.

The system disruption caused by a badly-formatted Windows boot file autonomously distributed by CrowdStrike last Friday preventing some Windows systems from booting is a cautionary tale for all of us. Even Mac users need to pay attention.

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Looking for reputable video or audio plugins that “the pro’s use?” Recently Larry Jordan surveyed his audience to learn the answer to that question. Here are the results.

It is always good to know your audience. So, in July, 2024, I created a survey to learn more about the readers of my “Edit Smarter” weekly newsletter – and, more generally, the tools used by professional media creators. Here are key results.

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Discover the tools that harness AI for seamless VFX integration. More than just Generative AI, these can profoundly amplify your capabilities in visual storytelling. By automating labor-intensive tasks like rotoscoping, texture generation, and object tracking, you can focus more on the creative aspects of your projects.

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My “Edit Smarter” newsletter survey is a wealth of useful information. Here’s one result that immediately jumped out at me.

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This week, Apple released Final Cut Pro 10.8. While this significant upgrade contains multiple new features and lots of fixes, here are the key features and how to use them.

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Apple Final Cut Pro 10.8 no longer supports DVD burning. However, Apple and Corel teamed up to provide a 50% discount to Roxio Toast for all FCP users. Here are the details.

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This week, Apple released updates for Final Cut Pro (Mac & iPad), Compressor and Motion. Here are all the details of the June, 2024 updates.

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Apple announced macOS Sequoia at WWCD 2024. The big question for media creators is: Now what? Here’s the answer.

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Virtual production has really changed the way films are made. It’s a major shift that’s redefining the entire industry. In this overview, written by Margo Chelsey, learn how virtual production can benefit your next project.

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Last week, news broke of a change to Adobe’s Terms and Conditions for all Creative Cloud applications granting Adobe a ‘non-exclusive, worldwide, royalty-free sublicensable, license, to use, reproduce, publicly display, distribute, modify, create derivative works based on, publicly perform, and translate the Content.’ What does this mean for the safety of your data?

Multi-View HD Pro V2 is Windows software, developed by FutureVideo, that can import, synchronize, playback and edit multiple streams of H.264/HEVC media. Optimized for GoPro cameras, it reads the timecode metadata to automatically synchronize up to eight video streams. Here are the details.

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Adobe announced new versions of Premiere Pro, Media Encoder, and Audition at the NAB Show in April. Last week, they released them. Here’s what’s new.

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Apple updated Final Cut Pro for both iPad and Mac last week. While it looks like the iPad version got all the love, there’s more to the story – beneath the surface.

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At the 2024 NAB Show, Blackmagic Design introduced the URSA Cine 12K camera. Here’s an overview of what the camera can do and the audience it is designed for.

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At heart, all of us are creators and we’ve been creating for a long time. A key theme at the 2024 NAB show is called the “Creator Economy.” This compilation of key industry leaders discusses the “Creator Economy” and how it impacts traditional media.

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One of the themes at this year’s NAB is the “Creator Economy.” One of the things I wanted to find out during my interviews is what is the “Creator Economy” and how is it impacting traditional media? This is a transcript of my interviews.

NAB is a celebration of technology. It’s a celebration of what’s happening right now. But for every one of the companies that exhibits here, it’s also a chance to explore what’s coming in the future. One of the questions I asked as I was interviewing key vendors at the 2024 NAB Show was what are some of the trends that they’re paying attention?

NAB is a celebration of technology. It’s a celebration of what’s happening right now. But for every one of the companies that exhibits here, it’s also a chance to explore what’s coming in the future. One of the questions I asked as I was interviewing key vendors at the 2024 NAB Show was what are some of the trends that they’re paying attention?

Adobe released a new version of Premiere Pro (v24.3) at the 2024 NAB Show last week. Here’s what’s new, along with a list of all their bug fixes.

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AI is having a dramatic impact on media. Larry Jordan interviews key industry leaders at the 2024 NAB Show to learn their opinions on the impact of AI and machine learning. Their answers ranged from fear to hope. Here’s a transcript of the video.

Posted on by Larry

AI is having a dramatic impact on media. Larry Jordan interviews key industry leaders at the 2024 NAB Show to learn their opinions on the impact of AI and machine learning. Their answers ranged from fear to hope.

Posted on by Larry

This is a video interview with Gordon Kapes, President of Studio Technologies. Studio Technologies makes custom audio gear, like language interpreter systems. Here he describes the company and introduces its newest products, plus their support for Dante & ST2110 audio over IP.

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This is a video interview with Gregg Haythorn, President & Owner of Portabrace. They make protective cases for field production gear – cameras, lenses, monitors and more. Gregg presents their latest products and explains what makes Portabrace different.

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This is a video interview with Matthew Lott, Regional Sales Manager for Pliant Technologies. Pliant makes intercom systems for live events, and introduced several new products at NAB. Matthew also discussed picking an intercom system in today’s crowded wireless spectrum.

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This is a video interview with Mark Clementson, Managing Director of Miller Camera Support. In this, he showcases their latest tripod fluid head, illustrates a new “high-rise” monopod and discusses how to pick a tripod.

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