NAB is a celebration of technology. It’s a celebration of what’s happening right now. But for every one of the companies that exhibits here, it’s also a chance to explore what’s coming in the future. One of the questions I asked as I was interviewing key vendors at the 2024 NAB Show was what are some of the trends that they’re paying attention?
This is a video interview with Matt Eidenbock, Product Manager at Creative Solutions. Creative Solutions includes SmallHD, Wooden Camera, and Teradek. Matt explains each company, what they make and their latest releases.
This video interview is with Jon Finegold, Chief Marketing Officer for Signiant. Jon describes the company, what it does and why it is better and faster to use Signiant for large file transfers. He also presents their latest news for NAB.
This is a video interview with Simon Fearn, Chief Technology Office of Marquis. He explains Marquis Medway and how it is central to many news, production and live video acquisition workflows, their latest releases for NAB, and describes the trends they are watching in media this year.
This is a video interview with Mark Ditmanson, President of Prompter People. Here, he introduces his company, presents their latest teleprompters and showcases a portable prompter for iPhones and DLSR cameras.
This is a video interview will Bill Pieper, Engineer for Promise Technology. Here, Bill describes his company and its latest announcement: a Thunderbolt 5 NVMe RAID. This promises at least twice the data transfer speed of Thunderbolt 3/4.
This is a video interview with Noah Chamon, Solutions Architect for Cinedeck. In this, he describes Cinedeck, their latest products for NAB, their unique ability to patch media files, and the role he thinks AI will play in the coming year.
A video interview with Martin Greenwood, Chief Technology Officer for Yoyotta. Martin explains what Yoyotta provides, why they focus on backups and archiving, their latest releases at NAB and a look at archiving in general.
This is a video interview with El-Deane Naude, Senior Product Manager, Imaging for Sony Electronics. He presents Sony’s latest product releases at NAB, including an extended demo of a new camera monitor, then provides an insightful description of the different levels of AI and how Sony is using AI in its products.
This is a video interview with Jeromy Young, CEO & Co-Founder of Atomos. Jeromy describes his new digital video recording and lighting products, then discusses the current media trends that he’s following.
A video interview with Richard Warburton, Product Specialist for Symply. He describes their company, the storage and file management solution they offer and their latest releases. He also focuses on the challenges to archive the mass of media we are creating each day and how Symply can help.
A video interview with Alex Ferris. He explains how LucidLink is used for team collaboration, their latest product announcements at NAB, and the benefits to using their service.
A video interview with Sam Bogoch, CEO of Axle AI, on their new announcements about Axle AI Media Asset Manager and Axle Cloud, which makes cloud media files searchable using the “Smarter Media” AI Search Service, powered by Backblaze. He also reflects on the impact of AI on media.
The shift towards more complex projects requires reevaluating rendering solutions. Integrating cloud-based render farms into VFX workflows requires careful planning and execution. Here’s a detailed guide to ensure a successful transition.
Just because your hardware is fast, does not mean that your software is optimized to take advantage of that speed. Premiere is fast. Your hardware is faster. Here’s a detailed look at real-world editing on Premiere Pro.
8K is coming. Not today and not tomorrow. But sooner than you expect. To get ready, you should first look to upgrade your storage, then, once it is both big and fast enough, upgrade your computer. Here’s what you need to know.
Here are the settings you need to use when sending a file from Adobe Premiere Pro to Avid Pro Tools for audio mixing.
When it comes to removing backgrounds using a green-screen key, not all video codecs create the same image quality. Here’s what you need to know to shoot and edit the cleanest keys.
Time Machine requires its own storage volume. While you can back up to the cloud, backing up to local storage is far faster and cheaper. But, there’s a trick you can use to make this local backup even better.
Sometime in the past, Final Cut Pro handles importing Photoshop images. Changes used to be handled dynamically, but, in the current version, changes to a saved file seem to be ignored. This is not right. Here are the details.
Most of the time, syncing clips to be frame accurate is good enough. But, sometimes you need more precision. This tutorial illustrates how to slip audio inside the frame in 1/80th of a frame increments using Apple Final Cut Pro.
Most of the time, syncing audio and video clips within a frame works fine. But, when you need to get really precise alignment – down to the millisecond – Premiere provides a way that makes it easy. Here’s how.
Project settings in DaVinci Resolve are significantly different from either Premiere or Final Cut. They are the technical foundation upon which an entire edit is built. Since Premiere and Final Cut don’t behave this way, editors moving to Resolve from other platforms – like me – are going to be surprised. Here’s what you need to know.
In this short video, Larry Jordan explains the potential causes of audio drop-outs during video editing. He’ll also provide some ideas on where to look for a fix.
Multicam editing in DaVinci Resolve is not as refined as in Premiere Pro or Final Cut Pro. But, it is still worth learning. Here’s a detailed tutorial on how multicam editing works.
There are two key questions we ask whenever we buy storage: How fast does it go and how long does it last? We’ve got a pretty good handle on SSD speeds. Trickier, though, is determining endurance (life-span). Here’s what you need to know.
Apple Final Cut Pro has four ways to place clips: In the Primary storyline, a connected clip, a connected storyline, or a compound clip. There are several differences between these. Here’s how to choose which to use.
So, I wondered whether Final Cut Pro exported faster if you rendered the timeline before exporting. The answer surprised me – most of the time, it doesn’t. Here’s what you need to know to speed your exports.
Two weeks before Christmas, my old Synology server died. Dead. I had all my data safely backed up – but on an expansion chassis that required a functioning server to access. Here’s what I learned in migrating to a new Synology server.
At its simplest, a backup is a copy of a file, generally stored on a separate device, such that if the original file is lost, a current copy is available to take its place. If backups are new to you, here’s what you need to know to protect your data.
Have you ever wanted to find a shot you haven’t used yet? Yeah, happens to me all the time. Fortunately, Final Cut Pro makes it easy. Here’s how to either find the media you are using, or find the media you are NOT using.
There’s a hidden rating feature in Final Cut Pro that can help you organize your clips. It’s been there since FCP was first released over a decade ago. However, in recent years, Apple has deemphasized this to the point you …
Recently, I’ve gotten a lot of email from people trying to capture video from video tape. This used to be easy… but with changes to Adobe Premiere Pro and Apple Final Cut Pro, it has become more challenging. Here’s what you need to know.
VideoProc Converter is a highly-affordable media clip compression and adjustment software. While most of its clip manipulation and trimming features already exist in professional video editing software, its support for transcoding virtually all known video formats makes it an attractive addition to your toolkit – once it fixes problems in the Mac version.
This article takes a closer look at improving video editing and computer performance using SSDs and provide specific suggestions on the gear to buy and how to configure your system.
In this short video, Larry Jordan shows how replacing hard disk drives (HDDs) with solid state drives (SSDs) can significantly improve the speed of your computer, without a lot of extra cost.
In this short video, Larry Jordan explains the key differences between Thunderbolt 3 and Thunderbolt 4.
In this short video, Larry Jordan explains how to configure either Apple Final Cut Pro or Adobe Premiere Pro to use SSDs instead of hard disk drives (HDDs).
In this short video, Larry Jordan demos Smart Collections – which are simply saved searches – in Apple Final Cut Pro.
There are a variety of ways to find and rename media in Adobe Premiere Pro, but there is also a significant caution that goes with doing so. Here’s how to find and rename media files.
There are a variety of ways to find, select, and rename media in Apple Final Cut Pro. Here’s what you need to know.
A typical problem when I record Zoom calls or screen captures is that the audio and video are out of sync. Here are three ways to sync clips, with one being the best option.
ProMAX Systems just announced ProMAX NVMe Enterprise, a new NVMe U.3 server specifically designed for video editors. I was intrigued by this new technology, so, I emailed Taylor Hodgetts, VP of Operations for ProMAX, to learn more.
Bill asks: How I can sync an out-of-sync Zoom recording for a multicam project in Apple Final Cut Pro? The answer is fairly simple, but not obvious. Here’s how to do it.
One of the key benefits of Apple silicon computers is the use of Unified Memory. But… what is “Unified Memory,” why is it important, and how much do we need for our work? This tutorial has the answers.
There are advantages to moving video editing projects between applications. In this video tutorial, Larry Jordan shows how to move an Apple Final Cut Pro project from Final Cut into DaVinci Resolve for color grading, then bring it back to Final Cut for final output.
This is a VERY interesting article about the current state of motion capture, based on an interview with Brett Ineson, Founder and CTO of Animatrik. We discuss mo-caps impact – for good and bad – on actors, how producers can benefit from it and the current state of the technology. This is well-worth your time to read.
I’m confused. What’s the difference between a “format” and a “codec?” The answer is that sometimes these are the same and sometimes these are different. Here’s a good way to think about these.
This is – potentially – very important: the October, 2023, version of Premiere Pro (v.24) removes support for video tape capture. Here are the details.
Interesting trivia on hard disks, SSDs, servers and LTO drives. The world will not end if you don’t read this, but you’ll enjoy it if you do.
