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One of the themes at the 2025 NAB Show in Las Vegas seemed to be a reaction against the cloud; a question about whether we’ve moved too much data to the cloud. Several my interview guests  talked about data repatriation, …

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In this conversation, Larry Jordan and Peter Bruggink discuss MediaAnywhere’s new technology that tracks and streams cloud-based video clips without proxies, while file renaming without breaking links in Premiere Pro.

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Larry Jordan and Chris McMahon discuss Backlight’s product suite, how they view media asset management, how they are using AI in their products and how Wildmoka automates instantly sending content “clippings” to multiple destinations on any platform.

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Larry Jordan and Ole-Andreas Løvland discuss how BitFocus is creating the macro button technology that runs on Stream Deck that allows one button to control up to 700 different actions. He also previews up-coming Stream Deck hardware allowing it to connect directly to a network.

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Larry Jordan and Tom Huczek discuss why he invented Nobe OmniScope which contains 19 extended audio and video scopes, who it’s for, how it is used, and ends with Tom describing several of his favorite scopes.

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Larry Jordan and Dr. Marc Batschkus discuss new features in Archiware’s backup and archiving software suite, where Archiware fits into a media production workflow and, a key benefit that tape archives provide in protecting organizations against cyber-attacks.

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Larry Jordan and Rich Andes discuss Telestream’s latest features and products, the new partnership with Iconix, how he plans new products, and key trends that he’s watching this year.

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Larry Jordan and Larry O’Connor discuss OWC’s latest Thunderblade high-speed storage, the importance of Thunderbolt 5, and network-connected LTO drives. They then take a deeper look into SoftRAID 8.5.

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Larry Jordan and Mark Hudgins discuss DIT file automation, the new Shotput Studio, and current media trends forcing teams to process more data in less time without losing track of it.

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Larry Jordan and Lisa Watts discuss what Cree8.io is, why she started it, who it’s for, and how it can save editorial workgroups time and stress.

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Larry Jordan and Rick Barrett discuss the latest upgrades to Maxon’s range of artistic software. Rick then goes into more detail on RedShift, ZBrush and Cinema 4D, along with a discussion on the role of AI in the creative arts.

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Larry Jordan and Shailendra Mathur discuss the latest features in ProTools and Media Composer with a special emphasis on using AI in media, as he emphasizes “responsible AI.”

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Larry Jordan and Arie Stavchancky discuss how Dataclay tools connect databases with After Effects to automatically create customized versions of the same A.E. comp. Think of it as “mail merge for After Effects.”

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Larry Jordan and Paul Lombert discuss how Hedge tools remove workflow problems throughout the post-production process. Paul explains their latest features and where each tool fits in an editing workflow.

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Tomorrow, Axle AI will make two important announcements for its multi-user, media asset manager: The first improves data privacy in general and the second improves finding the media you need for Mac-based video editors.

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Here’s a list of all scheduled industry and thought leader interviews scheduled for the 2025 NAB Show in Las Vegas, NV.

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Axle AI is a media asset manager (MAM) that runs on Mac, Windows and Linux computers. In this short video, Larry Jordan showcases the features of Axle AI and how a MAM can extend the power of video editing software like Apple Final Cut Pro, Adobe Premiere Pro, or DaVinci Resolve.

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Finding the exact media clip that you need is only the first step. Now, you need to get that clip loaded into your video editor from wherever it’s stored. In this short video, Larry Jordan, shows exactly how to transfer files from Axle AI directly to remote clients, or into Apple Final Cut Pro, DaVinci Resolve or Adobe Premiere Pro.

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Axle AI, a multi-platform media asset manager, provides fast and efficient searches through tens of thousands of clips to find exactly the video that you need. Here, Larry Jordan how how to do searches in Axle AI.

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You buy Media Asset Management (MAM) software to extend how your current video editing tool finds and tracks media. But there are a lot of options in the market today. Here, Larry Jordan presents some key questions you need to ask when deciding what to get.

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This short video, presented by Larry Jordan, describes what Media Asset Management (MAM) software does, how Apple Final Cut Pro, Adobe Premiere Pro and DaVinci Resolve currently handle media, and how a MAM can extend what they do.

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Aiarty Image Matting is an AI-powered image background remover for natural blending with new backgrounds. It excels at matting complex images with hair, fur, semi-transparency, indistinct edges, or low light. Here’s Larry Jordan’s review.

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YAM Display is a fast, simple, easy-to-use utility that allows you to extend or mirror any Mac desktop to a second Mac, iPad or iPhone. This is a great way to repurpose an older iMac, use an iPad as a teleprompter monitor, or display Mac images on your iPhone.

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I needed prompter software to go with my Neewer teleprompter. But which to use? I discovered that what I wanted was not easy to obtain. Here’s what I picked, why I picked it and how to set it up for a Mac.

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Jason manages multiple editors and needs to transfer sequences from Adobe Premiere Pro to Apple Final Cut Pro. In this demo, Larry Jordan shows exactly how this is done.

At first blush, Sidebar – the ability to mirror an iPhone or iPad on a Mac – doesn’t seem to offer much value. But, when you mirror the Mac on a mobile device, magic can happen.

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I’m skeptical about whether AI will benefit those of us in media. But I’m only one person. So I emailed more than a dozen developers and industry leaders to get their opinions. Here’s what I learned.

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Ken reported a compatibility problem between macOS Sonoma and Microsoft Office 2021. Here are the details.

Whether you’re working on a film, a podcast, or a YouTube video, getting the audio right is crucial for your project to shine. In this guest post, Abdul Jabbar describes the importance of creating good audio in post-production.

The new Transcribe to Captions Feature in Final Cut Pro – the first, big step toward speech-to-text. Here’s an illustrated tutorial on how this works AND an essential workaround that you need to know.

Recently, FxFactory updated their flagship product, FxFactory Pro, to version 6. To learn more about this update, I emailed Niclas Bahn, head of Business Development at FxFactory.

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In this interview, Larry and Sam discuss Axle’s media management software, optimized for social media, the benefits of using AI without using the Cloud and the key decentralization trend that’s upending media production.

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In this interview, Larry and Matt discuss remote media access for collaborative editing, the performance issues of accessing media remotely, when to use local cacheing, and announcing LucidLink 3.0 for mobile devices.

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In this interview, Larry and Ian discuss digital sculpting, overcoming the fear of “the blank page,” and new releases from Maxon.

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Here’s a list – with links – to all of Larry’s interviews at the NAB Show New York 2024.

Captioneer is a Premiere Pro extension that creates animated captions directly in your timeline using .mogrt files which are easily modified by an editor. Here’s an interview with its developer: Nic Dean.

Axle AI today announced Searchr – a new software/hardware bundle providing media asset management for small workgroups, NVMe RAID storage and extremely fast networking for media editors or DITs that fits in a backpack. Here are the details.

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Deepfake technology offers significant potential for innovation across various sectors, including entertainment and education. However, its ethical implications, particularly regarding misinformation, fraud, and privacy violations, cannot be ignored. Here’s an overview.

The system disruption caused by a badly-formatted Windows boot file autonomously distributed by CrowdStrike last Friday preventing some Windows systems from booting is a cautionary tale for all of us. Even Mac users need to pay attention.

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Looking for reputable video or audio plugins that “the pro’s use?” Recently Larry Jordan surveyed his audience to learn the answer to that question. Here are the results.

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Discover the tools that harness AI for seamless VFX integration. More than just Generative AI, these can profoundly amplify your capabilities in visual storytelling. By automating labor-intensive tasks like rotoscoping, texture generation, and object tracking, you can focus more on the creative aspects of your projects.

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Apple Final Cut Pro 10.8 no longer supports DVD burning. However, Apple and Corel teamed up to provide a 50% discount to Roxio Toast for all FCP users. Here are the details.

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Virtual production has really changed the way films are made. It’s a major shift that’s redefining the entire industry. In this overview, written by Margo Chelsey, learn how virtual production can benefit your next project.

Multi-View HD Pro V2 is Windows software, developed by FutureVideo, that can import, synchronize, playback and edit multiple streams of H.264/HEVC media. Optimized for GoPro cameras, it reads the timecode metadata to automatically synchronize up to eight video streams. Here are the details.

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With over 3,035 in-depth tutorials available on my website, it can be tricky to find the one you want. Most often, folks find tutorials on my website using web search engines. However, there is a powerful search engine built into my website that can help you find exactly the information you want faster than using Google. here’s how it works.

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Once it’s setup, the OWC Jellyfish delivers on its promise: high-speed shared file access in a portable server to support a local media workgroup of up to six.

NAB is a celebration of technology. It’s a celebration of what’s happening right now. But for every one of the companies that exhibits here, it’s also a chance to explore what’s coming in the future. One of the questions I asked as I was interviewing key vendors at the 2024 NAB Show was what are some of the trends that they’re paying attention?

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AI is having a dramatic impact on media. Larry Jordan interviews key industry leaders at the 2024 NAB Show to learn their opinions on the impact of AI and machine learning. Their answers ranged from fear to hope. Here’s a transcript of the video.

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AI is having a dramatic impact on media. Larry Jordan interviews key industry leaders at the 2024 NAB Show to learn their opinions on the impact of AI and machine learning. Their answers ranged from fear to hope.

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Here’s a behind-the-scenes look at how we shot interviews at the 2024 NAB Show. This includes gear, people and process.

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